Heirloom retails for $13.99 and is a beautiful, mid toned Mauve with a cream finish (no shimmer or sheen) that is such a perfect MLBB shade! If you’re a one shade of lipstick kinda person then you will love this one! It’s the kind of shade that will look good with anything. It doesn’t necessarily scream Lipstick when you have it on, so it’s great for the office or low key days. It’s also enough color and pigment to suit any occasion, as well. The formula is smooth and creamy with moisturizing ingredients. I’ve had lipsticks that I’ve found to be more moisturizing, but I also don’t feel that this formula is drying at all. I think when we’re no longer in the heart of winter, this would be all I would need during the day to keep my lips happy and hydrated! I’m also happy to report that all of their lipstick shades are Dye-free!