This was the first clean mascara I tried and I was not disappointed. While I like other mascaras better I still love this mascara and would highly recommend it. It does not flake or smudge at all and adds mainly volume. I do think 2+ coats is best but you can get away with 1 coat if you want a more natural look. Price tag wise it’s a bargain for a clean mascara and that’s a huge plus as well. The wand and formula are a perfect swap if you ever loved using the Loreal Voluminous mascara.