This lip stain is very pigmented. It is really really dark. Just a little goes a long way. It applies nicely. Has a matte finish. I don’t think it is a true stain, where you can eat and drink and not have it rub off once it is set but it is long wearing. Great for younger lips, it will accentuate those lip lines on the older gals. Great deep brown hue if your looking for a darker nude lip.