For $38, Supergoop sunscreen is seriously overpriced for what it offers. You can find K beauty sunscreens formulated in a very similar manner, if not BETTER, for a fraction of that price.

In this Supergoop sunscreen review we’re going to dive into whether the Supergoop line is actually clean.

Supergoop is a brand that looooves to use the word clean everywhere.

They have a “Clean Chemical” icon and put the word “clean” at the forefront of their marketing.

And this is precisely why the word clean means nothing anymore.

Basically, if a brand believes themselves to be clean, they can focus their marketing on it as much as they want.

It’s no different than if they were to call themselves “luxury beauty.” Even if you wouldn’t consider the brand to be luxury, they can still call themselves as such if they want to.

Some brands are not totally clean but call themselves clean every chance they get, and other similar brands won’t mention clean anywhere and have one bullet point on a specific product page that states “includes extracts of (insert plants here)” – get the difference in their marketing?

Supergoop Play Sunscreen

I recently had a reader ask me to test the Supergoop sunscreen using UV stickers, so I bought the product and thought I might as well dedicated a review to them. But also provide my honest thoughts on their marketing tactics. This is a BIG brand. They are at every Sephora, famous on social media and have an insane marketing budget no doubt.

I can see why Supergoop is so popular – the consistency is lightweight and hydrating (reminds me of Coola chemical sunscreens) and there is no white cast. But obviously there isn’t going to be a white cast since they don’t use any zinc oxide. There is a citrus scent.

Let’s take a look at their competitor Coola, another clean sunscreen brand that’s big at Sephora and has a similar price point. The active ingredients are basically identical. But the rest of the ingredients are much cleaner and of higher quality than Supergoop’s.  Both market themselves as clean beauty and charge the same prices, but which would you rather spend your money on? That’s up to each individual.

Coola SPF 50 Face Sunscreen Ingredients:

Active Ingredients (Sunscreen): Avobenzone 1.75% Homosalate 5.0% Octisalate 2.0% Octocrylene 5.0%
Inactive Ingredients: Aloe Barbadensis Leaf Juice (ORGANIC), Brassica Campestris (Rapeseed) Seed Oil, Butylene Glycol, Camelina Sativa Seed Oil, Caprylyl Glycol, Carthamus Tinctorius (Safflower) Oleosomes, Carthamus Tinctorius (Safflower) Seed Oil (ORGANIC), Cetearyl Alcohol, Cetyl Palmitate, Decyl Glucoside, Dimethicone, Glycerin (ORGANIC), 1,2-Hexanediol, Limnanthes Alba (Meadowfoam) Seed Oil, Mauritia Flexuosa (Buriti) Fruit Oil, Methyl Dihydroabietate, Opuntia Ficus-Indica Flower Extract, Polyacrylate Crosspolymer-6, Polysilicone-11, Rubus Idaeus (Raspberry) Seed Oil, Silica, Sodium Hydroxide, Sodium Phytate, Sorbitan Oleate, Sorbitan Palmitate, Squalane, Tropolone, Water, Xanthan Gum

Supergoop Ingredients

Active Ingredients:Avobenzone (3%), Homosalate (10%), Octisalate (5%), Octocrylene (7.5%)

Inactive Ingredients:Water, Acrylates Copolymer, Diisopropyl Sebacate, Glycerin, Isodecyl Neopentanoate, Isododecane, Lauryl Lactate, Cetyl Alcohol, Potassium Cetyl Phosphate, Brassica Campestris/Aleurites Fordi Oil Copolymer, Oryza Sativa (Rice) Bran Extract, Cetearyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Hydroxyacetophenone, Sorbitan Olivate, Diethylhexyl Syringylidenemalonate, Aniba Rosaeodora (Rosewood) Wood Oil, Chlorphenesin, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Ethylhexylglycerin, Eucalyptus Globulus Leaf Oil, Ocimum Basilicum (Basil) Flower/Leaf Extract, Pelargonium Graveolens Flower Oil, Pogostemon Cablin Oil, Pentylene Glycol, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Helianthus Annuus (Sunflower) Extract, Behenic Acid, Cetyl Behenate, Isostearyl Isostearate, Trisodium Ethylenediamine Disuccinate, Tocopherol, Allantoin, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caprylic/Capric Triglyceride, Dexpanthenol, Pentasodium Triphosphate, Citric Acid