Here are the five best natural foundations made with clean, organic ingredients that provide complexion perfection. Only the most natural and safest non toxic foundations available have been included in this post. If it’s going to covering your entire face, it better be healthy ingredients that nourish and improve your skin. So many people focus on covering up imperfections with conventional makeup filled with microplastics, harmful synthetics, petroleum derived ingredients and toxins and wonder why their skin isn’t glowing. It’s 2022 and it’s easier than ever to switch to organic foundations that are clean and non toxic. There’s a lot of bad advice floating around the web about natural foundations (I’m looking at you Cosmopolitan – Chanel is most definitely not a clean beauty brand.) All products in this post are made by true clean makeup brands who use majority certified organic ingredients. Check out the best non toxic foundations for your healthiest complexion ever.
Au Naturale is a clean makeup brand that’s all natural and organic. They go above and beyond with making sure each ingredient is safe and effective, and have been a leader in the clean beauty movement for a long time. Au Naturale offers a very wide range of makeup shades and excels at creating color cosmetics (I’m sharing tons of Au Naturale swatches in this post). I was able to meet the Au Naturale team in person at the last Indie Beauty Expo and got to swatch more of their makeup. Read on for my Au Naturale makeup review and save 25% during July 1-3, 2022 with code HBDUSA at Au Naturale Cosmetics.
The new Jane Iredale Glow Time Pro™BB Cream SPF 25 is here and I’m sharing my thoughts on the new take on the original Glow Time. I’m a tad confused as to why Jane Iredale would discontinue a very popular cult favorite and replace it with a new version, instead of offering both options, but here we go. Read on for my Jane Iredale BB cream review.
An OG clean beauty brand, Olio E Osso is a natural makeup and skincare brand famous for their multi-use Tinted Balms. Even with celebrity fans like Gwyneth Paltrow and most recently Hailey Bieber, Olio E Osso is relatively affordable, approachable and made with just 4 natural ingredients. Founded by a makeup artist, Olio e Osso makes their sensitive skin-friendly makeup by hand in small batches in Portland, Oregon. Check out my thoughts on Olio e Osso Tinted Balms and Olio e Osso balm swatches in this Olio e Osso review.
Looking for the best 100% natural makeup brands that are non toxic? Natural makeup has come a long way since the days when “natural makeup” conjured up images of DIY lip balms and black charcoal mascara. You now get performance that’s on par with the biggest Sephora makeup brands and safer, clean ingredients. If it’s going on your face, why wouldn’t you want nothing but the best skin-beneficial ingredients? Organic makeup combines the latest innovations in natural chemistry with plants and botanicals that nourish skin and enhance beauty. But with the explosion of clean beauty in an unregulated industry, you now have a myriad of makeup brands calling themselves clean and then you have a handful who are actually 100% natural, nontoxic and clean. While I enjoy using both clean makeup and organic makeup, I wanted to round up the handful of natural makeup brands that are dedicated to being truly all natural without synthetics, dimethicone, petrochemical derivatives and artificial dyes that you commonly find in clean makeup. Read on for the best nontoxic organic makeup brands on the market.
Axiology lip-to-lid balmies are plastic-free color crayons for eyes, lips and cheeks. Made with just 9 ingredients, Axiology balmies are packed with oils, butters, and antioxidants like hemp and plum oil to nourish skin while imparting color. Widely available at ULTA stores, these miniature all natural face crayons are 3-in-1 and can be used for cheeks, lips, and eyes but I personally like them best as blushes. Axiology makeup is 100% vegan, cruelty-free and palm oil-free. It’s been about four years since I first got my hands on an Axiology balmie set and I’m sharing my in-depth review (including Axiology swatches) with this zero waste makeup innovation.
There are SO many good natural cream blushes that act as both a cheek and lip tint! These multi-use organic cheek and lip creams are made with clean ingredients so you can continue to take care of your skin for healthy cheeks, lips and even lids. There’s a clean cream blush and lip tint for every budget ranging from under $10 to over $30. One of these organic cream blushes is a Hailey Bieber favorite! If you’re looking for an organic cream blush that will give you flushed rosy cheeks AND lips, check out these best nontoxic cheek + lip creams.
I’ve used ILIA for almost ten years and am sharing the best ILIA products (and worst)! Started by Canadian entrepreneur Sasha Plasvic, ILIA is a wildly popular clean makeup brand sold everywhere from Sephora to Nordstrom. ILIA started off a decade ago as an all-natural and organic makeup brand, but later switched to include synthetics so they could improve product performance and appeal to the masses. In 2022 ILIA Beauty was acquired by a major corporation, Clarins. Today, ILIA creates skincare-forward clean makeup that’s innovative and sophisticated. Even though ILIA’s makeup is no longer organic, I still enjoy some of their products. I recently tried the new ILIA C Beyond Triple Serum SPF 40 and am sharing my first impressions review. Read on for the best and worst ILIA products in my ILIA makeup review, also featuring their latest product C Beyond Triple Serum SPF 40.
Battington Beauty makes handmade 100% silk lashes that look natural and last up to 25 uses. Instead of using inhumaine mink or fake-looking synthetic materials, Battington uses silk for their natural look and ability to hold a curl. False lashes have always looked very unnatural on me, so I’ve never been keen to try. But when I saw the Battington lashes on someone, they looked fantastic on her, so I decided to buy a pair to try for myself. I got the Demi with Invisible Band and the Monroe with Invisible Band. Check out my photos wearing the Battington Beauty lashes below!
Started by Canadian entrepreneur Sasha Plasvic, ILIA is a wildly popular clean makeup brand sold everywhere from Sephora to Nordstrom. Here’s the lowdown on ILIA Beauty. The brand started off as an all-natural makeup brand, but later switched to include synthetics so they could appeal to the masses. And it worked! In 2022 ILIA was acquired by a major corp. In 2020 ILIA dropped a new product called the Super Serum Skin Tint SPF 40 and I immediately grabbed it. Two years later, the ILIA Super Serum Skin Tint 40 remains a controversial product – people either love it or hate it. The skin-forward product combines not only skincare and suncare but also makeup for a 3-in-1 beauty product that fights the sun’s UV rays, repairs skin underneath and provides makeup coverage. But is it right for you? Read on for my honest review of the ILIA Super Serum Skin Tint SPF 40.
Save 20% until June 12, 2022 with code ILIA20.
Founded by former beauty exec Amy Liu, Tower 28 is an affordable clean makeup brand formulated for even the most sensitive skin. Tower 28 contains no fragrance or essential oils and are the only brand to 100% follow the National Eczema Association ingredient guidelines. Now here’s why you need to read this before you buy Tower 28. Like many new clean beauty lines that have entered the market, Tower 28 is not all-natural or organic and does include synthetics, some of which may raise many an eyebrow in the clean beauty community. I noticed that the brand uses the word “non-toxic” often in their About and Philosophy sections, which can easily mislead people into thinking they’re natural and organic. This is very different to what other similar clean makeup brands, who have been around longer, put on their websites. Instead of saying they’re non-toxic, they are transparent in stating that they mix synthetic ingredients with natural ones, and undergo toxicological analysis to ensure their safety. While I think they should focus more on transparency, Tower 28 is available at Credo Beauty, which is why I had the opportunity to test the Shine On Lip Jelly, BeachPlease Luminous Tinted Balm, Bronzino Illuminating Bronzer and SOS Daily RescueFacial Spray. Read on for my Tower 28 review.
If you’ve been looking for a review that covers all of the 100% Pure Fruit Pigmented Foundations, then look no further! 100% Pure is an OG organic beauty brand with an extensive line of skincare, haircare, makeup and bodycare products that’s ever expanding. Their Fruit Pigmented makeup is a tried-and-true range of foundation, lipsticks, eyeshadows, palettes and everything in between – all powered 100% by natural ingredients and fruit pigments. One of 100 Percent Pure’s most popular makeup products is their foundation. Because who wants toxins and plastics sitting on their face for 8+ hours a day? 100% Pure offers a wide variety of foundations, so in this 100 Percent Pure foundation focused review I decided to break each down, so you can understand how they differ and choose the right all natural foundation for you. Read on for my 100% Pure foundation review and take 40% off during their Semi-Annual Sale right now in July.
Ere Perez is a natural makeup brand I’ve been using (and loving) for over four years! In this Ere Perez review of their Oat Milk Foundation, Mascara, Blushes, Eyeshadow Palettes, Bronzers and Lip products, I share the best and worst of Ere Perez. This Australian clean makeup brand with Mexican roots (and a whole lotta non-GMO rice) is one to put on your radar. Their all white, sleek aesthetic is luxurious and their formulas are gentle enough for sensitive skin. Read on for the ultimate Ere Perez makeup review of this beloved natural makeup brand’s hits and misses. Save 30% on Ere Perez here!
Vapour Beauty was one of the first luxury organic makeup brands to launch back in 2009 with 100 percent natural makeup that didn’t compromise on performance. Vapour is one of those unicorn clean makeup brands that transcends the line between skincare and makeup. Each product was made entirely of pure minerals, essential oils and organic plant ingredients, and I of course, fell in love. From its inception Vapour Beauty has been dedicated to making an impact on both planet and people and has never wavered from that mission throughout its 12 year history. In this Vapour Beauty review I’ll be covering Vapour Beauty’s rebrand and the best Vapour makeup products.
CLOVE + HALLOW is a vegan makeup and skincare line that prioritizes affordability, sustainability and safety in cosmetics. CLOVE + HALLOW was started in 2017 by a professional makeup artist who, through a combination of entrepreneurial spirit, makeup artistry experience, and a wakeup call from personal health issues, was able to create an award-winning makeup line that solved all her pain points. Majority of CLOVE + HALLOW makeup products are under $20 with mainly their skincare priced above $20. (It’s 2021 and CLOVE + HALLOW now offers worldwide shipping!) But, is CLOVE + HALLOW actually clean beauty? In this CLOVE + HALLOW review I’ll dive into why this brand isn’t exactly a clean beauty brand in the traditional sense and which CLOVE + HALLOW products are hits and misses. Save 15% at CLOVE + HALLOW with discount code OBL15. (From July 1 to 4, 2021 take 40% off sitewide at CLOVE + HALLOW)
Lovinah Supernatural Skincare is a corrective all-natural line of luxurious products formulated to target premature aging, hormonal challenges, dark spots, hyperpigmentation, and acne using age-old, potent African ingredients. Lovinah combines the healing herbal traditions of Africa with modern technology to create products that are slow crafted in micro batches.
After meeting Inika Organics a few years ago, I’m excited to share my thoughts in this Inika makeup review. Inika is among the best natural makeup brands, and their standout products are the Inika BB cream, Inika foundation and Inika Long Lash Mascara. When it comes to certifications, ingredients and lifestyle friendliness, Australian brand Inika sets the bar so high, you wonder how they achieved it all.
100% of the ingredients used by Inika Organic are ethically sourced, natural and derived from botanicals or minerals. If that isn’t impressive enough, Inika makeup is also certified organic and natural by multiple organizations, so you can be certain that 70%+ of the ingredients in each product is organic.
Inika Makeup has some of the highest standards when it comes to organic and vegan makeup. A true green beauty brand, Inika’s pots and tubes are made of recycled materials and all packaging is recyclable. I have not tried the newly launched Inika skincare, but I’m very intrigued given the performance and formulation of their makeup. You can save 25% off Inika makeup at Skinstore with my affiliate discount code OBL!
Updated March 29, 2022
While ATHR Beauty is a vegan and clean crystal-infused makeup brand, it’s also zero-waste and obsessive about packaging sustainability. This is thanks to its founder Tiila who was on the sustainability leadership council at Sephora. Using her expertise in both beauty & sustainability, she launched a line of 4 eyeshadow palettes that could compete with coventional products and has most recently expanded into highlighters, face palettes and lip products.
For full transparency, please note that not all ATHR palettes contain the same ingredients and some may contain lake dyes you may want to avoid using. I personally have only tested the Amethyst Palette shown below. Use my ATHR Beauty discount code OBL to save 15% sitewide.