Jones Road Beauty Review: Is Bobbi Brown’s New Makeup Line Worth It?
Famously founded by iconic makeup mogul Bobbi Brown, Jones Road Beauty is a clean makeup line most known for their Miracle Balm and What The Foundation. Bobbi Brown sold her eponymous makeup line to Estee Lauder decades ago, but had signed a non-compete clause barring her from creating another makeup company until October 26, 2020. That very day, she launched Jones Road Beauty, a brand that embraces a minimalistic “less is more” approach to makeup. Jones Road Beauty offers a trim range products, some of which are multi-functional. I purchased a few products to try and see what the hype is about and am sharing my honest thoughts in today’s Jones Road Beauty review.
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What is the difference between Bobbi Brown and Jones Road?
Jones Road Beauty is Bobbi Brown’s second foray in the makeup world. This is a contemporary line of versatile products that embrace a less-is-more approach to beauty. It’s the embodiment of Bobbi Brown’s beauty philosophy.
Jones Road Beauty also launched a range of skincare products including a face cream, eye cream, cleansing stick, oil stick and even a hair balm.
The brand was built on the philosophy that the world doesn’t need more beauty products, which I find eyebrow raising. If the world doesn’t need more beauty products, why launch yet another line of beauty products. Every beauty brand owner believes their line to be “better” so I don’t see why this is their philosophy as it really doesn’t say anything about the brand at all.
Why did Bobbi Brown create Jones Road Beauty?
Besides the obvious answer of money, it seems like Bobbi Brown created her own line because after she sold off her original makeup brand just a few years after launching it, she wanted something all her own again. And she waited a good 20 years to do be allowed to do so.
Her answer to Instyle Magazine was to create a line that was simple to use and taught women how to look good with less.
Jones Road Beauty Controversy
Jones Road Beauty received backlash surrounding their TikTok controversy of encouraging customers to post reviews (including negative) for viral views in exchange for payment. Meredith Duxbury and Mikayla Nogueira who are popular beauty creators were some of the first influencers who went viral for posting negative reviews of Jones Road Beauty What The Foundation. It’s unclear whether these were authentic reviews or paid for.
Is Jones Road Beauty Clean Beauty?
Jones Road Beauty is pretty low on the spectrum of clean beauty in terms of “cleanliness” of their ingredients. They do use controversial synthetics and artificial colorants.
Is Jones Road Beauty Clean Beauty?
Here you can see a comparison of Jones Road Beauty vs another lesser known clean beauty brand and notice the difference. Clean beauty is different for every person, and there are those who will consider Jones Road clean and others not.
The Miracle Balm is a highlighter balm with a natural “lit from within” type finish. The concept is identical to rms Living Luminizer, except Jones Road Beauty Miracle Balm comes in a huge container. Seeing as rms Living Luminizer is one of my least favorite rms products, I’m not surprised that I didn’t really care for Jones Road Beauty’s Miracle Balm either. It feels more like a balm than it does a true highlighter.
Jones Road Beauty Miracle Balm is basically a castor oil-beeswax balm that includes mica for a shimmer effect and a mix of colorants for the shade. It doesn’t feel all that greasy or oily to me which is a plus. But I can’t see myself finding much use for this product as I use my skincare to moisturize underneath already, and if I want a highlighter effect I’d prefer to go for a true highlighter than something in-between.
One last thing to note is it has a strong herbal scent from essential oils.
Miracle Balm Ingredients: (Castor) Seed Oil, Cera Alba/Beeswax/Cire d’abeille, Castor Isostearate Succinate, Caprylic/Capric Triglyceride, Diisostearyl Malate, Caprylic/Capric/Myristic/Stearic Triglyceride, Coconut Alkanes, Mica, Hydrogenated Castor Oil, Brassica Campestris/Aleurites Fordi Oil Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Zingiber Officinale (Ginger) Root Oil, Citrus Grandis (Grapefruit) Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Rosmarinus Officianlis (Rosemary) Leaf Oil, Pelargonium Graveolens Oil, Coco-Caprylate/Caprate, Phenoxyethanol, Tocopheryl Acetate, Silica, Tocopherol, May Contain +/-: Synthetic Fluorphlogopite, Iron Oxides/CI 77491/CI 77499/CI 77492, CI 77163/Bismuth Oxychloride, CI 77891/Titanium Dioxide, CI 77861/Tin Oxide, CI 45410/Red 28 Lake
Jones Road Beauty foundation is described as “a tinted moisture balm meets traditional foundation.” This is a light coverage foundation that provides a dewy finish, but leans more satin if you have dry skin like me. I’m not a big fan of the pot packaging as it’s not very sanitary sticking my fingers into the product everytime. I do like the somewhat thick consistency and moisturizing properties of the formula, but wish the lightest shade was a bit brighter. Porcelain, which is the lightest shade offered, is still not quite the perfect match for my skin tone.
What The Foundation Ingredients: Water (Aqua), Propanediol, Polyglyceryl-3 Caprate, Coco-Caprylate/Caprate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglyceride, Olea Europaea Fruit Oil, Caprylic/Capric/Succinic Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Glycerin, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Stearalkonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax, Sodium Hyaluronate, Tocopheryl Acetate, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Dibutyl Lauroyl Glutamide, Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Disodium Stearoyl Glutamate, Pelargonium Graveolens Oil, Zingiber Officinale (Ginger) Root Oil, Xanthan Gum, Biosaccharide Gum-1, Lecithin, Stearyl Alcohol, Dilinoleic Acid/Butanediol Copolymer, Sodium Stearoyl Glutamate, Castor Oil/Ipdi Copolymer, Dilinoleic Acid/Glycol Copolymer Silica Silylate, Magnesium Aluminum Silicate, Phenoxyethanol. May Contain [+/-]: CI 77491 – CI 77492 – CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), Mica.
I’m not sure I find the $44 price to be reasonable for What The Foundation as it’s on the steep end for the pretty average ingredients list it offers. There are similar quality products for cheaper and better formulated products for a similar price.
I can’t picture myself re-purchasing the Miracle Balm for nearly $40 as I didn’t find much use for it nor was I particularly impressed.