I’ve tested dozens of non toxic shampoos over the years and am sharing the ones made with THE best ingredients. This is your ultimate guide to the best truly clean shampoo brands for every hair concern and hair type!

Here are my top natural shampoo picks depending on your hair type and concern:

• Best organic shampoo for fine & normal hair: Evolvh UltraShine Shampoo
• Best organic shampoo for oily hair: Living Libations Shampoo
• Best organic shampoo for dry / damaged hair: Rahua Classic Shampoo
• Best clean shampoo for irritated scalp: Briogeo Scalp Revival
• Best organic shampoo for brass fighting: Flourish Beauty Lab Purple Shampoo

Let’s talk briefly about why I believe a clean shampoo is superior to a conventional one. Natural and organic shampoos get the job done without harsh sulfates, parabens, silicones, synthetic color or chemical fragrance. It’s also important to understand that hair health starts at the root (aka follicle), which is why a healthy shampoo (and don’t forget diet) is the basis for good hair.

The best natural shampoo for hair will provide squeaky clean strands using a non-toxic, pH balanced formula that’s targeted to your hair type. In 2023 there are so many targeted options for thinning hair, fine hair, irritated scalp, dandruff, hair growth, oily roots and more. Read on to find out which clean shampoo and conditioner is best for you.

I tried EVOLVh UltraShine Moisture Shampoo

• Evolvh is one of my top favorite organic hair brands that’s dedicated to being truly clean & natural
• Organic shampoo options for all hair types including a color extending shampoo
• Their conditioners are best for fine or normal hair, but not for thick or damaged hair
• Signature grapefruit scent
• SAVE: Discount code OBL saves 15%

I tried Rahua Classic Shampoo

• Rahus is an amazing luxury sustainable hair care brand with an excellent shampoo for normal hair, thin hair and dry hair
• Uses the Amazonian ingredient Rahua for hair health and growth
• Rahua Conditioners are best for fine or normal hair
• Signature Palo Santo scent

I tried John Masters Organics Shampoo

• John Masters Organics is my top pick for a natural men’s shampoo and conditioner, because it offers what men want in a shampoo.
• I love that John Masters makes all their products at least 70% organic
• This was started by hair stylist John Masters and has every type of hair product you’ll ever need
• Very wide range of organic shampoo options depending on hair type and need
• Great variety of styling products for both men and women
• John Masters Organic conditioners are suited to fine or normal hair
• Herbal scents

I tried 100% Pure Kelp & Mint Volumizing Shampoo

• 100% Pure makes a stellar volumizing shampoo and conditioner that’s 100% natural and great for lifeless, fine hair
• They have a variety of natural shampoo options depending on your hair type
• Various scents

Use ORGANICBEAUTYLOVER for 20% off

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I tried Living Libations Shampoo

• If you want super vibrant plant ingredients, I recommend Living Libations shampoo for their potent and fresh ingredients
• Holistic haircare brand with two organic and potent shampoo products
• Seabuckthorn Shampoo and True Blue Spirulina is for all hair types
• Bioactive botanical formulas full of alive ingredients
• Price: $29

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I tried Ursa Major Go Easy Shampoo

• I love the Ursa Major shampoo for its ability to balancing my scalp and give squeaky clean hair
• Great men’s natural shampoo too with woodsy refreshing scent
• Coconut derived surfactants, licorice to fight dandruff, macadamia and bergamot
• Price: $26 (discount code ORGANICBEAUTYLOVER15 saves)

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I tried Vegamour GRO Revitalizing Shampoo (Thinning Hair)

• My favorite clean hair growth shampoo that’s specifically targeted for hair thinning and hair loss
• It contains Keratim, which bonds micro encapsulated vegan B-Silk protein to hair without any pore-blocking residue
• I like that Vegamour conditioners are thicker and more emollient (suitable for normal and dry hair)
• Price: $48 (discount code OBL saves 20%)

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I tried Captain Blankenship Shampoo

• Soothing and nourishing natural shampoo for color treated, thick, curly, dry, oily, or fine hair
• Ocean inspired shampoo and conditioner with ORGANIC SEAWEED: ATLANTIC WAKAME, OARWEED, BLADDERWRACK, ROCKWEED, ATLANTIC NORI
• Price: $29

 

I tried AROMATICA Deep Cleansing Shampoo

• Aromatica’s hair products are great for stimulating and balancing the scalp
• Natural scalp purifying shampoo for oily scalp
• 37% Rosemary Leaf Extract and pine leaf, ginger, bhringraj, basil, coriander
• Exfoliates dead skin cells from the surface and in the pores of the scalp
• Price : $24

I tried Briogeo Scalp Revival Shampoo (great for dandruff)

• When my scalp is irritated or flaky I love using the Breogo Scalp Revival shampoo and scrub
• Sephora aisle staple with wide range of natural and clean shampoos for all hair types
• 6-free hair care- free of harsh sulfates (SLS/SLES), silicones, parabens, phthalates, DEA and synthetic color
• Great natural dandruff shampoo for itchy scalp

I tried Clevos Eucalpytus Shampoo

Clevos is my newest favorite discovery of 2023! They make an all natural and mostly organic Korean shampoo that’s USDA Certified organic. If you love the scent of eucalyptus in the shower then their Eucalyptus Shampoo might be right for you. This shampoo comes in a huge luxurious bottle with pump dispenser, is suited to all hair types and lathers very well. The uplifting scent of eucalyptus is present but not too strong. It contains a base of over 75% eucalyptus leaf extract as well as Artemisia Extract, Calendula extract, Brown Rice Vinegar, Neem extract, Helichrysum Extract, Apple oil, Turmeric root extract and more.

I tried SheaMoisture Shampoo (Budget Friendly)

• SheaMoisture is one of my favorite budget friendly hair care brands
• Now owned by Unilever, SheaMoisture has some of the best cheap natural shampoo products
• B Corp certified and uses fair trade Shea butter
• Tons of shampoo options for very dry hair along with ones for normal and thin hair
• High and low porosity shampoo and conditioner options
• Price: $10-$12

I tried Yarok Feed Your Moisture Shampoo

• Natural and plant based shampoos and conditioners
• Founded by renowned hairstylist Mordechai Alvow
• Products focus on nourishing the scalp with vital nutrients like Oatstraw Kernel, Macadamia Nut, Jojoba, Seaweed, Aloe Vera Gel and herbs
• Scented with essential oils of Sweet Orange, Rosemary and Vetiver
• Shampoo options for dry hair and fine hair

I tried NatureLab Tokyo Perfect Smooth Shampoo (Budget Friendly)

• Naturelab is actually low-tox and not all natural, but I found their shampoo to be effective
• Combines plant-based ingredients and Japanese beauty innovation
• Formulated on the premise that healthy hair starts at the scalp
• 4 clean shampoos available for: dry hair, frizzy hair, fine hair and damaged hair
• Price: $15

I tried ACURE Ultra Hydrating Shampoo (Budget Friendly)

• Acure is one of the first clean shampoos I ever used and I would still recommend it nearly a decade later!
• Clean, natural and budget shampoos and conditioners
• 10 types of shampoos for all hair types, including buildup fighting shampoo, curls shampoo, and post daily workout shampoo
• Price: $9.99

I tried Derma E Scalp Relief Shampoo (Budget Friendly)

• I enjoyed using Derma E’s scalp relief shampoo and think this is a great clean and cheap shampoo product that cleanses my hair so well.
• Scalp Relief Shampoo is great for irritated, flakey and itchy scalp (I recommend it with their Scalp Relief Treatment)
• Psorzema Herbal Blend of Neem, Burdock and Bearberry along with Tea Tree, Menthol, Salicylic Acid and White Willow Bark Extract
• Shampoo options for fine hair, dry hair and damaged hair
• Price: $11.75

I tried Abhati Suisse Nourishing Shampoo

• Gentle detoxifying shampoo inspired by Ayurveda from Switzerland
• Made with Swiss beauty technology and l organic botanicals
• Ayurvedic herb Indian Gooseberry rich in antioxidants for healthy hair growth
• Abhati Conditioners are best for fine or normal hair
• Price: $54

I tried Onesta Moisturizing Shampoo

• Salon quality natural shampoos made with eco-friendly ingredients
• Shampoo options for fine hair and dry hair
• Moisturizing Conditioners is rich enough for dry, frizzy hair
• Price: $25

I tried The Seaweed Bath Co Gentle Shampoo (Budget Friendly)

• Ocean inspired hair care with Bladderwack Seaweed Extract (hand harvested Maine seaweed)
• Defoxifies and nourishes hair
• Various scents available including unscented option
• Price: $8.99

I tried Abyssian Shampoo

• Clean and natural hair care from France and sold at Sephora
• Luxury botanical shampoo and conditioner with 99% plant-derived ingredients
• Uses Abyssinian oil for dry and damaged hair
• Shampoo options for fine hair, dry hair and polluted hair
• Conditioners are moisturizing enough for dry, frizzy and damaged hair
• Price: $26

 

I tried Reverie Shampoo

• Luxury clean shampoo that helps remove build-up, improve strength and restore vibrancy
• Uses gentle yet effective biodegradable ingredients derived from coconut and sugar cane
• Focuses on Amino Acids, Phospholipids, Zinc, Panthenol
• Therapeutic essential oil blend scent: Pink Grapefruit, Neroli, Lemon Myrtle, Bergamot, Geranium, Jasmine, Bourbon Vanilla, Sandalwood, Cardamom, Balsam, Patchouli
• Price: $38

I tried Everist (Waterless Shampoo Concentrate)

• Waterless concentrates for hair and body
• Three times concentrated pastes that are packed with clean ingredients that are good for hair and skin
• Activated by the water in your shower
• Gentle yet effective shampoo and conditioner that’s rich and moisturizing enough for damaged dry hair

I tried Flourish Beauty Lab (Purple Shampoo)

• 2021 Cert Clean Award winning new all-natural purple shampoo product
• Fights yellow or brassy tones in blonde, silver, gray and white hair
• Color comes entirely from berries, fruits and veggies
• Can purchase a Purple Perfecting Clarifying +Toning Booster product which is concentrated powder you can add to the purple shampoo to increase its intensity remove buildup (hard water, styling products, grime) in hair.
• SAVE: Discount code OBL saves 15% on Flourish purple shampoo & toning products