Plume Beauty shot to internet fame with their lash and brow enhancing serum that was groundbreaking for its time — plant-based actives in a self- preserving formula that contains zero synthetic ingredients. Many conventional lash growth serums contain synthetic ingredients that have adverse side effects after long term use (but are addictive thanks to their short term wow effects). In July 2021 Plume Science obtained a patent for their hair enhancement technology, which they feature in every one of their products. All ingredients are sourced sustainably and from natural and organic sources whenever possible.

Plume Science has something interesting to offer with their patented hair enhancement technology. So you’re not just using an eyeliner or a brow gel, but one that is also formulated to help your hair grow healthy.

There’s quite a bit of science behind the technology and information on their patent is readily available online.

Here’s how Plume explains their technology:

Through our patented blend оf forskolin and ricinoleic acid, Plume delivers a synergistic effect on cAMP at the dermal papilla cell receptor level by both stimulating PGE2 receptors, and suppressing PGD2receptors. This is thought to stimulate development of the dermal papilla itself, lengthening the anagen (growth)phase of the hair/lash follicle. Further, Plume potentially circumvents the epidermal growth factor (EGF) process typical of Minoxidil altogether. This would make Plume’s approach a potentially promising alternative to compounds like Minoxidil for addressing thinning scalp hair.

Nourish & Define Brow Pencil

I was intrigued by their brow pencil because it came in 6 shades which is a lot for a small clean beauty brand. I chose their lightest shade Golden Silk even though my brow hairs are black because I find dark brow pencils just make my brows way too intense. I like a soft brow look even though everyone wants these hardcore brow tint lamination looks. I find that they age me.

I like that Golden Silk is ashy so it blends in with my black hairs very naturally. I’m also wearing the Plume mascara here.

The ingredients are truly clean and each is naturally derived or natural and vegan.

It’s also refillable and comes with 1 free refill.

Plume Nourish & Amplify Mascara

This is a decent mascara and for my sparse lashes it does a good job at adding volume. It’s not quite up there with my favorite mascaras. I would say it does well in the volume department but is not focused on lengthening / separating.

What’s great about the Plume mascara is that it does not contain many of the synthetics you’ll find in most mass manufactured clean beauty mascaras these days — and it’s actually healthy for your lashes.

• Formulated with zero micro-plastics
• No dimethicone, acrylates or related polymers, vinyl (vp) polymers, polypropylene, nylon, or any other commonly used plastic ingredients found in so many mascaras (including several ‘clean’ options) on the market.
• Features their patented ingredients to promote longer, fuller and thicker lashes over time

Nourish & Line Liquid Eyeliner

I’ve enjoyed the Plume liquid eyeliner and don’t have anything bad to say about it. Formula glides on easily with the thin brush applicator and stays put throughout the day. (My skin type is dry so not sure how it works for oily skin.)

Ingredients: Aqua, CI77499 (Iron Oxide), Glyceryl Rosinate, Propanediol, Silica, Glycerin, Xanthan Gum, Sodium Citrate, Carya Ovata Bark Extract, Cellulose, Hectorite, Sodium Sulfate, Bambusa Vulgaris Shoot Extract, Eclipta Prostrata Extract, Panax Ginseng Root Extract, Tussilago Farfara (Coltsfoot) Flower Extract, Petroselinum Crispum (Parsley) Leaf Extract, Coleus Forskohlii

Nourish & Define Brow Pomade

With so many brow products, Plume feels like the Anastasia Beverly Hills of clean beauty. I also tried their Brow Pomade which is exactly that, a more waxy brow pomade that’s made with natural ingredients.

This is a very dense formula and is a little more difficult to use than the brow pencil.

While you can get a lot of precision with the fine tip of their brow pencil, this needs to be used with a brush, which makes it great for filling in sparse areas of the brow easily.

However you’re not going to be able to get precision strokes out of this. The formula is on the dry side so it can get a bit crumbly as you move through the product.

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