July 2, 2026 Update: A lot has changed since I first shared Target’s CLEAN initiative and I’ve updated this guide to reflect an up-to-date guide to clean beauty at Target.

Looking for the ultimate list of clean beauty brands at Target? Clean beauty has exploded in the last few years and major retailers like Target, Sephora and ULTA have taken notice. In this Target Clean Beauty list I break down 50 brands that are best of clean beauty, cleaner beauty and downright not clean beauty. Finding the best natural beauty products at Target, from natural shampoo to clean skincare, has never been easier. I’m also discussing the new Target CLEAN initiative and why you shouldn’t place all your trust in Target’s label. I hope this guide helps you on your next run!

In 2019 Target followed in the footsteps of Sephora and launched Target Clean, an icon that lets customers easily find clean and natural products that are formulated without toxins commonly found in most products. Target has nearly 4,000 products that qualify for Target Clean in the beauty and personal care aisles. With so many products that Target considers clean, it can be confusing to differentiate the best clean beauty brands from the average.

The Target Clean label may not be in line with everyone’s clean beauty standards. For example, mineral oil and coal tar are acceptable ingredients in Target’s clean initiative, but are unacceptable under Sephora’s definition of clean. And the Target Clean label has no provision for synthetic fragrance, while Sephora only allows products with synthetic fragrance at under 1% to qualify for the Clean At Sephora label. None of the above ingredients are allowed at The Detox Market.

According to Target’s senior vice president Christina Hennington,

Now, guests can easily shop for skin care, hair care, cosmetics, oral care items and more that are formulated without a group of commonly unwanted chemicals they may not want included in their daily beauty routines.

But what are these “unwanted chemicals” according to Target? As we all know, even water is a chemical. There’s also no one industry wide definition of “clean beauty.” Clean beauty is whatever each brand defines it to be for themselves. For a product to receive the Target Clean label it must contain:

• No phthalates
• No sodium laureth sulfate
• No propyl-paraben
• No butyl-paraben
• No oxybenzone
• No butylated hydroxyanisole (BHA)
• No butylated hydroxytoluene (BHT)
• Clean deodorants must not contain aluminum
• Clean oral care must not contain artificial sweeteners

Target has also implemented 14 wellness icons like cruelty-free, bio-based, organic, non-GMO, plant-based, non-toxic, and vegan, so customers can identify which products would be right for them.

Here’s what I think. Target offers a wide range of clean beauty brands that fall somewhere on the scale of “cleaner” as in clean-ish all the way to 100 percent natural. Is Target taking a step in the right direction? Yes, but there is so much room for improvement. The Target Clean label has so few requirements that just about any product could qualify, making it only more confusing for customers who need completely clean or all-natural products.

IMPORTANT: Please note that clean beauty brands available can vary greatly from store to store. If you’re going to your local Target store, please call and check first to make sure they are carrying the product. 

Acure

OG clean beauty brand with a huge selection for just about everything you need

The Seaweed Bath Co.

Seaweed-focused body care and skincare line

Honest Beauty

Jessica Alba’s line spanning makeup, skincare, and baby care

Hero Cosmetics

Makes some of the best pimple patches around

All Good

Clean sunscreens and deodorants, plenty of sport options

Babo Botanicals

Clean sunscreens for sensitive and extra-sensitive skin

Weleda

100-year-old Swiss pioneer of natural medicines and cosmetics

Derma E

One of the largest clean skin, hair, and body care selections

Dr. Bronner’s

Top-selling natural soap, organic and fair-trade ingredients

Olive & June

7-free nail polish, elevating the at-home manicure

Thinksport

Some of the best SPF 50+ sunscreens for the whole family

Zuzu Luxe

Quality, affordable mineral makeup that performs

BYOMA

Barrier-focused skincare with ceramides and prebiotics, budget-friendly

Beauty by Earth

Organic, cruelty-free skincare and sunscreen made with clean ingredients

ESW Beauty

Clean, glow-focused skincare with brightening actives

Good Molecules

Affordable, ingredient-transparent skincare essentials

The Organic Skin Co

Small-batch organic skincare made with simple, clean ingredients

Cocokind

Sustainable, minimalist skincare with fermented and superfood ingredients

Versed

Dermatologist-developed clean skincare at accessible prices

Timeless Skin Care

Cult-favorite clean actives and serums at budget prices

Thayers Natural Remedies

Classic witch hazel toners and alcohol-free skincare

Honeybee Gardens

Natural, cruelty-free color cosmetics and personal care

Current State

Sustainably minded, clean personal care essentials

Forgotten Skincare

Simple, honest skincare made with recognizable ingredients

Tree to Tub

Gentle, Sichuan pepper-based natural personal care for sensitive skin

Pacifica

Vegan, cruelty-free beauty with a focus on clean fragrance

Naturium

Dermatologist-backed, ingredient-led clean skincare at drugstore prices

Tubby Todd

Fragrance-free, dermatologist-tested baby and kids skincare

Pipette

Baby-safe, squalane-based skincare gentle enough for sensitive skin

Solara Suncare

Reef-safe, cruelty-free mineral sunscreen with a lightweight finish

Prequel

Barrier-focused, science-backed skincare at an accessible price

Coola

Organic, reef-friendly sunscreen with skincare-grade ingredients

Earth Mama

Herbal, organic care for pregnancy, postpartum, and baby

Clean Skin Club

Antimicrobial, quick-dry towels and clean skincare basics

Remedy

Antifungal, clean-ingredient skincare for everyday skin concerns

Aztec Secret

Cult-favorite 100% natural calcium bentonite clay mask

Hair

Shea Moisture

Clean haircare brand with an amazing selection for curly and damaged hair

Ethique

Package-free, solid shampoo and conditioner bars

Sky Organics

Organic and cold-pressed carrier oils, castor oil, and clean personal care staples

HiBar

Zero-waste, plastic-free solid shampoo and conditioner

Kitsch

Clean, sustainable hair accessories and scalp-focused haircare

Mielle Organics

Curl-focused haircare with botanical ingredients like rosemary and mint

California Naturals

Sulfate-free, clean haircare made with natural extracts

Sukin

Affordable, naturally derived haircare and body care from Australia

Personal Care

Rael

Clean period care and skincare from a size-inclusive, women-founded brand

Honey Pot

Plant-derived, pH-balanced feminine care products

Wild Cosmetics

Refillable, natural deodorant in a reusable aluminum case

Native

Affordable clean and non-toxic deodorants and sunscreens

Dr Schmidts

Aluminum-free natural deodorant with strong, long-lasting scent options

WaterWipes

Baby wipes made with just water and a drop of fruit extract

Davids

Natural toothpaste in a recyclable metal tube, made in the USA

Cocolab

Clean, coconut-based personal care and grooming essentials

Dr Gingers

Natural, dermatologist-founded skincare and personal care basics

Olivia Care

Handmade, small-batch natural soaps and body care

Saalt

Medical-grade silicone menstrual cups and clean period care

Cora

Organic cotton period and personal care products

Korean Skincare at Target (K-Beauty)

AXIS-Y

Korean skincare loved for gentle, fermentation-based ingredients

Roundlab

Minimalist, pH-balanced Korean skincare from Dokdo mineral water

Medicube

Dermatology-inspired Korean skincare with high-tech, results-driven formulas

Haruharu Wonder

Vegan Korean skincare centered on black rice and fermented ingredients

Andrea

Andrea is a clean beauty expert from Los Angeles, California with 10 years of experience in natural skincare and organic living. She writes for Organic Beauty Lover using her expertise to guide readers in choosing the best clean products. Andrea graduated from the University of Southern California in 2012 and has worked at multiple skincare companies, big and small. Connect with her @organicbeautylover.