Can you believe Phlur makes $10 million in revenue annually? That’s how wildly popular this brand is. They have an endless selection of perfumes and body mists. 

I Tried PHLUR Heavy Cream Eau de Parfum

PHLUR just launched Heavy Cream as an eau de parfum, and it’s a richer, longer-lasting take on the cult-favorite Heavy Cream body mist. This is for gourmand lovers who want a winter appropriate coconut perfume. It’s a warm, sweet gourmand that opens with sparkling lemon, then melts into vanilla mousse, whipped cream and coconut cream, softened by orange blossom, jasmine, white orchid and tiare flower. Amber woods and creamy musk in the base give it more depth and staying power than the mist, so it lasts longer and projects more on skin. If you love cozy vanilla scents that smell like a bakery in the best way, this one is so comforting for fall and winter.

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I Tried PHLUR Heavy Cream Whipped Body Butter

The Heavy Cream Whipped Body Butter has a light, mousse-like texture that sinks in quickly and leaves my skin so soft without feeling greasy. It’s made with shea butter, cocoa butter and coconut oil for rich moisture, plus glycerin and squalane to hydrate and niacinamide, prickly pear and green tea for a little antioxidant boost. It smells like whipped cream, coconut cream, jasmine and vanilla, and layering it under the eau de parfum makes the scent last even longer. The formula does include fragrance, dimethicone and phenoxyethanol, so it’s not one for the strictest clean routine, but it’s a lovely treat if you love gourmand scents.

I Tried PHLUR Vanilla Canyon Eau de Parfum

Vanilla Canyon is PHLUR’s soulful, sweet take on vanilla, inspired by wide-open landscapes and the feeling of an open road. Madagascar vanilla melts into oak wood for a warm, full-bodied base, while wild honey and velvety plum lift it with a soft, juicy sweetness. Patchouli and tonka add depth, so it smells richer and a little more grown-up than a typical sugary vanilla, and it lingers on skin like warm sunrise light. It’s unisex but leans feminine to me and a cozy everyday pick for anyone who loves vanilla but wants something with more character.

I Tried PHLUR Honey Moon Eau de Parfum

PHLUR’s Honey Moon is a luminous floral gourmand that smells like a dreamy floral dripped in honey. It opens with bright mandarin and a touch of lavender, then warms up with manuka honey, orange blossom and a hint of saffron before settling into soft tonka, vanilla bean and sandalwood. It’s sweet without being cloying, with a glowy, calming warmth that feels perfect for golden hour and cozy evenings. I find the notes are well balanced and nothing seems to dominate the other.

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I Tried PHLUR Beach Skin Body and Hair Mist

PHLUR’s Beach Skin Body and Hair Mist was my favorite summer scent of 2026 and it’s seriously such a good solar scent. It smells like a warm day at the beach and sunscreen bottled up. It opens with citrusy bergamot, salted tiare flower and a touch of pink pepper, then softens into creamy coconut milk and lily of the valley before drying down to warm sandalwood, vanilla and musk. It’s light and airy with that salty, sun-kissed skin feeling, so it’s perfect for spritzing on after a shower or refreshing your hair on summer days without the heaviness of an actual eau de parfum.

• Missing Person: This is a musky skin scent with just a hint of sweet fruitiness. It’s very light and subtle compared to Phlur’s other scents. Not in love.
• Phloria: So far the one I’ve found the most alluring. It’s a sumptuous creamy white floral.
• Father Figure: Woodsy and dark with creamy fig. Not in love.
• Not Your Baby: A synthetic smelling, candied violet scent with a creamy vanilla base that might be too juvenile depending on your taste. I do not get much spice even though they describe it as a spicy floral. Not in love.
• Lost Cause: a fresh white floral. smells too synthetic for me and the dry down reveals a soapy quality. Not in love.
• Somebody Wood: unexpected bright lemon opening that dries down to a warm, cozy woody scent. An easy scent but not interesting.
• Ameline: rich, peppery jammy rose. one of the richer scents in the line.

I tried Phlur Apricot Privée

Phlur Apricot Privée is described as apricot and velvety plum dusted in cardamom with a bouquet of peonies and jasmine in a warm base of rich tonka, creamy sandalwood, and agarwood.

This is a woodsy fruity and floral scent. Initially, I definitely get apricot as the top note, though it’s clearly a synthetic rendition of apricot. I have an organic Apricot body oil from Providence Perfume Co that’s made of essential oils, fractions and natural isolates that is as naturally close to real apricot as you’ll get. The fruity scent gradually subsides, while the florals and smokiness become more noticeable during the dry down. It’s a subtle mix of sweet and sultry that’s actually perfect for summer.

While it’s a pleasant scent, Phlur Apricot Privée doesn’t fit into my personal taste unfortunately, so I can’t see myself repurchasing it. I HAVE gotten compliments while wearing Apricot Privée though, so it is a people pleasing scent.

From a clean beauty perspective, I can definitely smell right away Phlur perfumes have a higher % of synthetics than some other clean perfume brands. If you’re sensitive to synthetic scents, this brand might not for you. Check out the best all natural & organic perfumes here.

Performance

Phlur is not a conventional perfume and doesn’t perform the way designer fragrances do. With clean perfumes you don’t get the same projection or sillage. You can’t spray once or twice and have it last 8 hours like with toxic fragrances. If I’m comparing Phlur to other similar clean perfume brands like By Rosie Jane, Skylar, Ellis Brooklyn etc, Phlur has more projection and longevity. But you can’t get away spritzing once and expect performance. Phlur needs a good 4-5 sprays for it to last 6+ hours. Just a few spritzes and you’ll notice less longevity.

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