Selena Gomez’s Rare Beauty is another celeb-founded beauty brand of the many that’s launched recently. It’s also one of the least obnoxious ones with a message that’s more impactful. But is Rare Beauty clean beauty? I look deeper into the brand’s products to understand. Read on for my thoughts…

What Rare Beauty Says

Rare Beauty doesn’t ever seem to market themselves as clean beauty and it doesn’t seem like they identify themselves as part of that category. Nowhere on their site do they mention clean beauty either, except for a small paragraph in their FAQ section.

Here’s what Rare Beauty says on their website:

Because “clean” beauty lacks a regulatory definition by the Food and Drug Administration, we chose not to market our brand as “clean.” But rest assured, our products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety—you have our word. Rare Beauty is cruelty free, vegan, and certified by PETA’s Global Beauty Without Bunnies.

Rare Beauty is vegan beauty but they are not clean beauty.

If you take a closer look at their full ingredients, you’ll notice that they look similar to other conventional makeup brands’ ingredients.

The easiest way to determine how important being natural and clean is to a brand is going to their lip product and looking at the ingredients list.

For instance a lip balm is just about the easiest product a brand can make. We all know butters and oils are needed to moisturize our lips.

If you see a ton of synthetic-sounding names and fake dyes instead of plants, then it’s pretty obvious the brand does not care about being natural.

For truly clean brands, lip products *must* be made with natural ingredients, because we end up ingesting a lot of what we apply on our lips.

Above, you can see a side by side ingredients list comparison of foundations from three brands. Rare Beauty is on the left, clean beauty brand that mixes in synthetics ILIA and all-natural brand 100% Pure.

You can see how the formula gradually becomes cleaner from left to right, with Rare Beauty being the most synthetic.

If I’m going to make my skin sit in makeup all day, I personally prefer to pay for products that will work on helping my skin. More bang for my buck is the way I see it.

OG clean makeup brand Vapour Beauty announcing their closing this week shows how it’s so hard for amazing brands and founders to to do things better than others and succeed at it. Is clean beauty doomed because of brands like Rare Beauty?

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