I’ve tested dozens of non toxic perfume brands over the years, so I created the ultimate guide to help you choose the right one.

What is Clean Perfume?

The safest clean perfume is 100% natural and made without phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, and artificial dyes. Conventional fragrances, on the other hand, are a synthetic cocktail that can be made up of hundreds of chemicals that don’t have to be disclosed due to trade secret laws. In fact, there are around 3,000 chemicals used in fragrance and many of these are known hormone disrupters and endocrine disrupters (while others have never been studied at all). Not to mention they give plenty of people, including myself, a migraine!

Let me be first to tell you that most clean perfume brands today are not 100% natural and do include synthetics. This is true for all mass-manufactured brands at Sephora like The 7 Virtues, Ellis Brooklyn and Dime. And I don’t say this to demonize them but to present all the info accurately, so you can make the best informed decision.

How to know a perfume is non-toxic

There are two main categories within clean perfume:

1. 100% natural perfumes without any synthetics
2. Clean perfumes with synthetics

If you’re a diehard mainstream fragrance fan, but still want to try to choose cleaner options, then #2 is the easiest transition for you. Keep in mind that when brands say “safe synthetics” they mean that it is hypoallergenic and safe for sensitive skin, not that it’s been tested for human health. On the other hand, all-natural or organic perfume brands are free from synthetics, petrochemicals, dyes, parabens, pthathlates, chemical fragrances or even fragrance oils. Instead, they use whole botanicals, resins, plants, flowers and woods and create in small batches using time-honored ancient perfumery techniques.

I find the quality of all natural perfumes to be the highest. But because of the exceptionally high quality of their raw materials, truly non-toxic perfumes can cost anywhere between $100 and $200 or higher which might be out of your budget.

Best Non Toxic Perfume Brands Compared

I tried Sana Jardin

One of my favorite healthy and feminine fragrance lines I like to recommend is Sana Jardin. I can’t get enough of their Incense Water perfume! I found Sana Jardin perfumes to be beautifully feminine and easygoing with a decent amount of complexity. I think Incense Water is such a sophisticated dewy rose perfume that reminds me of a rose garden after the rain. Jaipur Chant is my other favorite Sana Jardin scent and it’s a gorgeous white floral tuberose scent that’s creamy and delicate. Plus how chic is their new packaging!

Use “ORGANICBEAUTYLOVER” to save 20% (excludes sample sets).

Price: $35 for 0.34 oz rollerball / $145 for 1.7 oz 
Longevity 4/5

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I tried By Rosie Jane

By Rosie Jane is my top pick and recommendation if you love wearable and delicate feminine scents that aren’t overpowering. I’ve tried all their scents and find them soooo easy and light, perfect for those who don’t want overly synthetic smelling perfumes but still want something that performs close to conventional perfume. I also find them much more affordable compared to other similar clean perfume brands, which often retail for over $100. My personal By Rosie Jane favorites are Dulce (a creamy vanilla amber), Lake (a citrus vanilla) and Rosie (a super light rose skin scent)! Dylan is a great woodsy, creamy, grounding scent for winter.

Price: $29 for 0.25 oz travel spray / $80 for 1.7 oz / $48 for 0.25 perfume oil
Longevity 4/5

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I tried 5 SENS

I love how affordable and beautiful 5 SENS perfumes are! I tried Twin Flame and In Too Deep and honestly enjoyed both greatly. They’re easy, wearable and feminine scents that have decent longevity. 5 SENS is cruelty free, vegan and very reasonably priced. In Too Deep is a soft, feminine jasmine vanilla that’s sweet and not overpowering. I’ve tried hundreds of clean perfume scents over the years and Twin Flame surprised me! The Cucumber leaves offers such a unique scent profile and somehow it works. It smells fresh yet seductive.

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I tried Maison Louis Marie

I tested all of Maison Louie Marie’s bestsellers and find this line to be a collection of sophisticated and elegant perfumes that are more affordably priced compared to other similar quality clean perfume brands. Their bestseller Bois de Balincourt is seriously sooo good and a standout among woodsy fragrances in clean beauty.

Price: $65 for 0.50 oz perfume oil / $93 for 1.7 oz 
Longevity 4/5

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I tried The 7 Virtues

This is a great B Corp certified clean perfume brand that you can try out in person at Sephora. I love that they are mission driven and create clean perfumes with vegan, sustainably sourced ingredients. Vanilla Woods is just the perfect vanilla scent and Vetiver Elemi is so grounding with a darkly sweet facet. The 7 Virtues is a socially driven perfume brand focused on helping nations rebuild after war or strife. All of The 7 Virtues natural, organic and fair trade essential oils are ethically sourced.

Price: $32 for 0.34 oz travel spray / $94 for 1.7 oz 
Longevity 4/5

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I tried Bohemian Reves

Bohemian Reves is a fantastic affordable clean perfume brand that’s a great place to start if you want to wear something mostly natural that doesn’t break the bank! Their Meadow perfume is the closest dupe to Chanel Chance I’ve found. Plant-based, hand-crafted beauty line Bohemian Reves creates a handful of botanical perfumes that they hand blend in their Florida studio and finish in their heavy weight geometric glass vessels. Desert Fleur is a sultry and simple mix of patchouli and vanilla, that’s both romantic and grounding. The longevity is about 4-5 hours.

Price: $30 for 0.34 oz rollerball
Longevity 3.5/5

I tried Phlur

Phlur is a super popular brand available at Sephora that I would characterize as having strong, heady scents that are similar to fine fragrance. They can be quite heavy if you have a sensitive nose. My personal favorite Phlur perfume for everyday wear is Phloria, a sumptuous creamy white floral that smells SO good and for summer Apricot Privee! I find that Phlur performs closer to a conventional fragrance and has strong projection and longevity.

Price: $29 for 0.32 oz travel spray / $99 for 1.7 oz 
Longevity 4/5

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I tried Ellis Brooklyn

I tested all of Ellis Brooklyn’s bestsellers and find the line to be very easy and feminine and  great for perfume beginners and younger individuals. Ellis Brooklyn perfumes are PETA Certified vegan and cruelty free. I really like their honeyed fragrance Bee and find all their fragrances to be super wearable and approachable. They also seem to smell a tad less synthetic than other clean fragrance brands to my sensitive nose. 

Price: $33 for 0.33 oz travel spray / $110 for 1.7 oz 
Longevity 4/5

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I tried Henry Rose

I tested all the Henry Rose perfumes and would characterize this as a rich, heady line of scents. If you’re looking for easy, light and ultra feminine scents Henry Rose is not for you! They’re very intense scents in general but I did enjoy their darker vanilla scents like Torn and creamy floral scent Flora Carnivora. My other favorite is Jake’s House. Henry Rose is EWG verified and prioritizes ingredient transparency.

Price: $35 for 0.34 oz travel spray / $120 for 1.7 oz 
Longevity 4/5

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I tried Clean Beauty Collective

I find Clean Beauty Collective fragrances to be  simple and uncomplicated with strong performance. If you’re looking for a clean fresh laundry scent without harmful phthalates and parabens, their Warm Cotton scent captures it perfectly! The brand works with partners that use green manufacturing practices and chooses responsibly sourced, sustainable ingredients that give back. 

Price: $44 for 1 oz/ $74 for 2.11 oz 
Longevity 4/5

I tried Floral Street

Floral Street is a great clean, vegan and cruelty-free perfume brand for floral lovers since every scent focuses on flowers! I’ve tested the entire Floral Street line and my personal favorites from the Floral Street line are Arizona Bloom and Wild Vanilla Orchid. Arizona Street is just the perfect creamy floral coconut for everyday wear during the warmer months. I also like to layer this with my darker, woodsier perfumes during the winter.

Price: $35 for 0.34 oz travel spray / $97 for 1.7 oz 
Longevity 4/5

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I tried Lavanila The Healthy Fragrance

Lavanila is a vanilla lover’s dream come true with their wide range of vanilla focused scents. I found their perfumes to be simple (in a very good way) and clean smelling. Plus the bottle is absolutely huge and lasts foreeever. This is one of the most affordable clean perfumes I’ve tried. They contain skin-nourishing ingredients along with pure essential oils, nature identical oils, and botanically derived aromas.

Price: $16 for 0.32 oz travel spray / $48 for 1.7 oz 
Longevity 4/5

I tried NOYZ Perfumes

I tried out NOYZ perfumes and their bold and modern look immediately stood out to me. Plus I love that they’re formulated without parabens, phthalates, synthetic dyes, and animal byproducts and are certified vegan by The Vegan Society and cruelty free by PETA. I find Unmute to be bold, warm, sweet and woodsy and just a great cozy and yummy winter scent. It’s a gender neutral type of vanilla gourmand with notes of Cashmere Woods, Spanish Ciste, Black Plum, Vanilla and Amber. I find that it lasts at least a few hours and lingers for a while after, but Shitty Day is more subtle and doesn’t linger as long.

Price: $85 for 1.69 oz
Longevity 4/5

I tried ALT Fragrances

ALT makes super affordable clean, vegan and cruelty-free perfumes under $50 that are designed to closely mimic famous perfumes by Le Labo, Baccarat Rouge, Byredo, Kilian and more. I find them to be a happy medium between low-tox fragrances that aren’t as horrible for your health and conventional fragrances. If you’re looking for something that smells similar to the cult favorite luxury perfumes that line department store shelves but is waaaay more affordable and less toxic, ALT Fragrances is a good starting point. I tried ALT’s Duchess perfume (inspired by Delina) and find it to be a super feminine, flirty and bright floral fruity perfume. This feels young and girly to me without being too juvenile.

Use ORGANICBEAUTYLOVER for 10% off

Price: $29-$39 for 1 oz / $39-$69 for 3.3 oz 
Longevity 4/5

100% Natural Perfume Brands Compared

I tried Wild Veil Perfume

When I first tried Wild Veil Perfume I was blown away by the sheer amount of rare and unique, raw materials used and the endless variety of scents available. Founder Abby  handmakes enfleurage, tinctures, enfleurage extraits, absolutes, resinoids and concretes, and floral waxes. I love that she collects and grows her own wildcrafted plants and extracts right in Vermont. Wild Veil has opened me up to a whole different world of perfumery and allowed me to discover notes I’ve never smelled before like mitti extract, khadrawi dates, milk oolong, wild Vermont larch, seaweed, and reishi. I’ve been enjoying several of their scents. Hecate is heady, smoky floral to me, and Rose Milk is a light, lactonic vanilla gourmand that doesn’t overwhelm my senses. I also love Hothouse, which is a heady floral scent that’s got a strong sweet factor. It’s got soo many white florals: indolic jasmine, cananga, ylang ylang, tuberose and laced with galbanum, spices in a balsamic Tahitian vanilla base.

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I tried Wit & West

I tried nine of Wit & West’s natural perfume bestsellers and found their 100% natural perfumes and colognes to be soooo interesting and complex. This is one of my top three brands I would recommend starting with if you’re new to 100% natural perfumes with zero synthetics (the other two being Providence Perfume Co and Living Libations). Wit & West Perfumes is a Colorado-based 100% all-natural botanical perfumery with a focus on rare natural ingredients and unique scents for those who don’t want to smell like everyone else. Their perfumes are handcrafted completely in-house in small-batches using only the finest, high-quality 100% natural whole botanicals and naturally derived ingredients. 

Use OBL for 20% off

Price: $60 for 0.32 oz travel spray / $160 for 1.7 oz 
Longevity 3.5/5

I tried Orebella Perfume by Bella Hadid

I love that these are alcohol-free, essential oil-based and all natural! Each scent begins with a blend of nourishing plant oils like olive fruit oil, shea oil, jojoba seed oil and tsubaki seed oil. I tried Nightcap and find it to be a sultry, warm, creamy and slightly spicy vanilla scent. It’s got essential oils of ginger, sandalwood, patchouli, cardamom, cistus, guaiacwood and copaiba. It’s beautiful, resinous and impactful without being overpowering. Since it’s not filled with chemicals, the longevity is quite short.

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I tried Providence Perfume Co

My top pick and recommendation for luxury seekers who love beautiful and feminine scents is Providence Perfume Co’s 100% natural perfumes. I recommend starting out with their perfume oil sample set because every scent is simply gorgeous and it feels like you’re smelling the real flower or plant. Providence Perfume Co is an award-winning 100% natural perfume company using the finest botanical ingredients from around the world. Providence perfumes do not contain: synthetics, petrochemicals, fragrance oils, dyes, parabens, pthathlates or chemical fragrances. I find the longevity is around 3 hours with 4-5 spritzes.

Price: $45 for 0.13 oz travel spray / $200 for 1.7 oz 
Longevity 3.5/5

I tried Living Libations

Living Libations has a wide array of 100% natural and non toxic perfumes made in a base of organic biodynamic alcohol and infused with essential oils. They have SO many beautiful natural perfume creations, including colognes, and they’re all really good. I’ve gotten great feedback on my readers who have tried their 100% natural perfumes. I know there’s a lot of jasmine lovers out there, so I’d recommend their Jasmine Julep if that’s you! Automatically save 15% with my link.

Price: $82 for 1 oz travel spray / $115 for 1.7 oz 
Longevity 3.5/5

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I tried Heretic Parfum

Heretic is what I’d describe as an avant-garde LA perfume brand and they make one of my favorite clean perfumes ever – Dirty Hinoki! It is such an alluring woodsy scent with a sweet undercurrent. They make handcrafted unisex, vegan, and cruelty-free fragrance made from 100% naturally derived botanical ingredients blended in organic sugarcane alcohol. Some Heretic perfumes are 100% natural and some include synthetics (check individual perfume).

Price: $45 for 0.34 oz rollerball / $65 for 0.34 travel spray / $165 for 1.7 oz 
Longevity 4/5

 

I tried Aftelier Perfumes

Another 100% natural perfume brand I recommend for luxury shoppers is California-based Aftelier Perfumes. Their non toxic perfumes are a bit more advanced and cater to the fragrance nerd, but anyone can enjoy their luxe blends. They use the finest natural essences found around the world, and Mandy Aftel who is deemed the godmother of natural perfumery, uses organic or wild-crafted oils whenever possible. Fun fact: She has also taught many up and coming natural perfumers, including the founder of Heretic Parfum!

Price: $60 for 0.07 oz mini / $220 for 1 oz 
Longevity 3.5/5

I tried Leahlani

I’ve tried all three of Leahlani’s natural essential oil perfumes: Bless, Pua Lei and Pamplemousse. These come as rollerball applicators and my favorite is the gorgeous Hawaiian tropical scent of Pua Lei. If you’ve been on the hunt for a vanilla citrus that isn’t too sharp or bright, their new Pamplemousse perfume knocks it out of the park. Leahlani is a Hawaiian 100% natural nd organic skincare brand that also makes a handful of natural perfumes inspired by the lush landscapes of Hawaii.  

Price: $49 for 0.5 oz rollerball perfume oil
Longevity 3.5/5

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I tried Strange Invisible

I tried five Strange Invisible perfume bestsellers and loved most of them! Many of the scents smell like an actual garden while others are for the advanced nose or lean masculine. Strange Invisible creates 100% natural, botanical, and hydrodistilled fragrances from biodynamic, wild-crafted, and certified organic plants. They’re entirely free from synthetic aromas, perfume flavorings, or isolates and all raw materials are sourced or made by their master distiller. If you’re in Southern California, you can experience the perfumes in person at their cute little Venice store in Venice Beach, CA.

Price: $70 for 0.5 oz rollerball / $210 for 1.7 oz 
Longevity 3.5/5

I tried One Seed Perfumes

One Seed Perfumes makes 100% natural perfumes that are at least 80% organic and made with pure, botanical and cruelty free ingredients. I tested the entire line of One Seed Perfumes and love their vanilla focused scents like Solitude and Seeker and their gourmand scents like Bohemia. Their award-winning line of fragrances have complex scent profiles and you can can even decide which one you like based on what mainstream perfume you usually enjoy like Chanel or Estée Lauder.

I tried La Fleur by Livvy 

I tested seven of La Fleur by Livvy’s 100% natural perfumes and find their scents to be deeply and authentically inspired by exotic places. My favorite has to be A Parisian Affair, a very sensual yellow floral amber scent that’s so sumptuous! La Fleur By Livvy is an all natural perfume brand with florals at the heart of the line. Their fragrances are themed around Journeys and Travel. La Fleur By Livvy offers both 100% botanical perfumes and “mixed” perfumes that include aroma chemicals, natural isolates and synthetic musks for better longevity and sillage.

Price: $20 for 0.17 oz travel spray / $125 for 1.7 oz 
Longevity 3.5/5

Clean Perfumes at Sephora (2025 List)

Sephora carries a wide range of clean perfume brands, though most of these brands do mix in synthetics.

• 5 SENS
• Clean Reserve
• Skylar
• The 7 Virtues
• Dedcool
• Phlur
• By Rosie Jane
• Ellis Brooklyn
• Abbott
• Floral Street
• Heretic Parfum
• Commodity