(Updated Aug 16, 2026) I’ve tried TONS of non toxic perfume brands for the last five years, and I’m finally sharing my favorites. The best non-toxic perfume will be made with plant goodness and made without any harmful chemicals.

Conventional fragrances, on the other hand, are a synthetic cocktail that can be made up of hundreds of chemicals that don’t have to be disclosed due to trade secret laws. In fact, there are around 3,000 chemicals used in fragrance and many of these are known hormone disrupters and endocrine disrupters (while others have never been studied at all). Not to mention they give plenty of people, including myself, a migraine! Let me be first to tell you that most clean perfume brands today are not 100% natural and do include synthetics. Yes, even all the popular ones at Sephora.

Toxins in Typical Perfumes

Toxins commonly found in conventional perfumes:

• Phthalates (e.g. diethyl phthalate): used to make scent last longer; linked to hormone disruption and, per some research, reduced male fertility
• Synthetic musks: some are suspected endocrine disruptors and have been found to build up in human fat tissue and breast milk
• Parabens: preservatives that can mimic estrogen in the body
• Formaldehyde and formaldehyde-releasing preservatives: known carcinogen and common skin sensitizer
• Ethanol solvents: methanol in particular is toxic to the nervous system in higher exposures
• Synthetic dyes and colors: can be contaminated and serves no purpose
• “Fragrance” or “parfum”: a legal loophole term that can hide dozens of undisclosed chemicals as a protected “trade secret,” so the actual ingredient list is often unknown
• Volatile organic compounds (VOCs): can trigger respiratory irritation and worsen indoor air quality
• Allergens/sensitizers (linalool, limonene, eugenol, etc.): common triggers for contact dermatitis and allergic reactions, even in “natural” fragrance

How to Choose a Non Toxic Perfume

There are two main categories within clean perfume:

1. 100% natural perfumes without any synthetics
2. Clean perfumes with synthetics

If you’re a diehard mainstream fragrance fan, but still want to try to choose cleaner options, then my advice is to go for #2. Keep in mind that when brands say “safe synthetics” they mean that it is hypoallergenic and safe for sensitive skin, not that it’s been tested for human health. On the other hand, all-natural or organic perfume brands are free from synthetics, petrochemicals, dyes, parabens, pthathlates, chemical fragrances or even fragrance oils. Instead, non-toxic perfumes use whole botanicals, resins, plants, flowers and woods and create in small batches using time-honored ancient perfumery techniques. 100% natural perfumes use exceptionally high quality raw materials, truly non-toxic perfumes can cost anywhere from $100 and $200 and upwards.

I tried Heretic Perfum Dirty Hinoki (My Holy Grail)

Heretic makes one of the best natural perfumes on the market and Dirty Hinoki is the truest MVP of them all. They make handcrafted unisex, vegan, and cruelty-free fragrance made from 100% naturally derived botanical ingredients blended in organic sugarcane alcohol. Dirty Hinoki is an incredibly alluring woodsy scent with a sweet undercurrent. Some Heretic perfumes are 100% natural and some include synthetics (check individual perfume). Dirty Coconut is ideal for summer and is a creamy, earthy vanilla that’s simple and pretty linear. I’ve noticed people either love or hate it.

Price: $45 for 0.34 oz rollerball / $65 for 0.34 travel spray / $165 for 1.7 oz 
Longevity 4/5
Andrea’s favorite scent: Dirty Hinoki

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I tried Wild Veil Perfume Hothouse

When I first tried Wild Veil Perfume I was blown away by the sheer amount of rare and unique, raw materials used and the endless variety of scents available. Founder Abby  handmakes enfleurage, tinctures, enfleurage extraits, absolutes, resinoids and concretes, and floral waxes. I love that she collects and grows her own wildcrafted plants and extracts right in Vermont. Wild Veil has opened me up to a whole different world of perfumery and allowed me to discover notes I’ve never smelled before like mitti extract, khadrawi dates, milk oolong, wild Vermont larch, seaweed, and reishi. I’ve been enjoying several of their scents. Hecate is heady, smoky floral to me, and Rose Milk is a light, lactonic vanilla gourmand that doesn’t overwhelm my senses. I also love Hothouse, which is a heady floral scent that’s got a strong sweet factor. It’s got soo many white florals: indolic jasmine, cananga, ylang ylang, tuberose and laced with galbanum, spices in a balsamic Tahitian vanilla base.

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I tried Wit & West Yuzu Pop

I tried nine of Wit & West’s natural perfume bestsellers and found their 100% natural perfumes and colognes to be soooo interesting and complex. This is one of my top three brands I would recommend starting with if you’re new to 100% natural perfumes with zero synthetics (the other two being Providence Perfume Co and Living Libations). Wit & West Perfumes is a Colorado-based 100% all-natural botanical perfumery with a focus on rare natural ingredients and unique scents for those who don’t want to smell like everyone else. Their perfumes are handcrafted completely in-house in small-batches using only the finest, high-quality 100% natural whole botanicals and naturally derived ingredients. 

Price: $60 for 0.32 oz travel spray / $160 for 1.7 oz 
Longevity 3.5/5

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I Tried Living Libations Fire Lily

Living Libations has a wide array of 100% natural and non toxic perfumes made in a base of organic biodynamic alcohol and infused with essential oils. They have SO many beautiful natural perfume creations, including colognes, and they’re all really good. I’ve gotten great feedback on my readers who have tried their 100% natural perfumes. I know there’s a lot of jasmine lovers out there, so I’d recommend their Jasmine Julep if that’s you!

Price: $82 for 1 oz travel spray / $115 for 1.7 oz 
Longevity 3.5/5

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I tried Phlur Vanilla Canyon, Honey Moon, Missing Person, Father Figure, Vanilla Skin

My personal favorite Phlur perfume for everyday wear is Phloria, a sumptuous creamy white floral that smells SO good and for summer Apricot Privee! I find that Phlur performs closer to a conventional fragrance and has strong projection and longevity. I recently tried Honey Moon and this one is so good. It’s a honeyed floral with notes of mandarin, lavender, manuka honey, orange blossom, saffron, and vanilla. I don’t find this one as overpowering and strong as many of their other scents.

Price: $29 for 0.32 oz travel spray / $99 for 1.7 oz 
Longevity 4/5
Andrea’s fave scent: Phloria and Honey Moon

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I tried All 16 By Rosie Jane Perfumes

By Rosie Jane is my top clean perfume pick if you love wearable and delicate feminine scents that aren’t overpowering. I’ve tried all their scents and find them easy and light, perfect for those who don’t want overly synthetic smelling perfumes but still want something that performs close to conventional perfume. I also find them much more affordable compared to other similar clean perfume brands, which often retail for over $100. My personal By Rosie Jane favorite scents are Dulce (a creamy vanilla amber), Lake (a citrus vanilla) and Rosie (a super light rose skin scent)! Dylan is a great woodsy, creamy, grounding scent for fall / winter. By Rosie Jane’s Lake is a good dupe for Byredo Gypsy Water. I recently tried the new Remi scent, which has notes of mandarin, fresh cardamom, and white amber and I find it to be a very bright, tart green floral.

Price: $29 for 0.25 oz travel spray / $80 for 1.7 oz / $48 for 0.25 perfume oil
Longevity 4/5
What I love: scents are overall light and feminine, plus they have the best skin scent Rosie
Andrea’s fave scents: Rosie, Lake and Dulce

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I Tried All 22 Maison Louis Marie Perfumes

Maison Louis Marie makes vegan and cruelty-free perfumes that are free of parabens, sulfates & phthalates. I find this line to be a collection of sophisticated and elegant perfumes that are tad more affordably priced compared to other similar quality clean perfume brands. Their bestseller Bois de Balincourt is seriously sooo good and a standout among woodsy fragrances in clean beauty. To me it’s a creamy, warm woodsy scent with soft musky undertones. No 14 Icilia is a warm floral scent that opens with a bright almost soapy intro of pamplemousse and mandarin leaf and dries down to an earthy and juicy floral with notes of jasmine, Bulgarian rose and dark plum. Another great thing about this brand is they offer candles, diffusers, hand soaps, and body lotions in their bestselling scents.

Price: $65 for 0.50 oz perfume oil / $98 for 1.7 oz 
Longevity 4/5
What I love: sophisticated, grown-up scents
Andrea’s fave scents: Bois de Balincourt, Nouvelle Vague

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I Tried Lavanila Pure Vanilla The Healthy Fragrance

Lavanila is a vanilla lover’s dream come true with their wide range of vanilla focused scents. I found their perfumes to be simple (in a very good way) and clean smelling. Plus the bottle is absolutely huge and lasts foreeever. This is one of the most affordable clean perfumes I’ve tried. They contain skin-nourishing ingredients along with pure essential oils, nature identical oils, and botanically derived aromas.

Price: $16 for 0.32 oz travel spray / $48 for 1.7 oz 
Longevity 4/5

I tried The 7 Virtues Buttercream Haze

I recently tried The 7 Virtues’ new scent Buttercream Haze and it smells exactly like decadent buttercream frosting! I love that they’re a purpose-driven B Corp certified brand using vegan, sustainably sourced ingredients – plus you can try out their scents in person at Sephora. My fave scent is Vanilla Woods, which is just the quintessentially perfect vanilla scent. For my darker mood days, I like Vetiver Elemi, which is so grounding with a darkly sweet facet. The entire The 7 Virtues line contains natural, organic and fair trade essential oils that are ethically sourced.

Price: $32 for 0.34 oz travel spray / $94 for 1.7 oz 
Longevity 4/5
What I love: great longevity
Andrea’s fave scents: Vanilla Woods

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I Tried Ellis Brooklyn Queens Caramel

I tested all of Ellis Brooklyn’s bestsellers and find the line to be very easy and feminine and  great for perfume beginners and younger individuals. Ellis Brooklyn perfumes are PETA Certified vegan and cruelty free. I really like their honeyed fragrance Bee and find all their fragrances to be super wearable and approachable. They also seem to smell a tad less synthetic than other clean fragrance brands to my sensitive nose. My personal favorite scent is SALT, which is the perfect everyday summer fragrance with notes of ylang ylang, vegan ambergris and Tahitian tiare.

Price: $33 for 0.33 oz travel spray / $115 for 1.7 oz 
Longevity 4/5
Andrea’s favorite scent: SALT

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I Tried All 10 Henry Rose Perfumes

I tested all the Henry Rose perfumes and would characterize this as a rich, heady line of scents. If you’re looking for easy, light and ultra feminine scents Henry Rose is not for you! They’re very intense scents in general but I did enjoy their darker vanilla perfumes like Torn and creamy floral scent Flora Carnivora. My other favorite is Jake’s House. Henry Rose is EWG verified and prioritizes ingredient transparency.

Price: $35 for 0.34 oz travel spray / $120 for 1.7 oz 
Longevity 4/5
Andrea’s favorite scents: Torn, Flora Carnivora, Jake’s House

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I tried Clean Beauty Collective Perfumes

I find Clean Beauty Collective fragrances to be simple and uncomplicated with strong performance and their Warm Cotton, Skin and Pure Soap are the standouts. If you’re looking for a clean fresh laundry scent without harmful phthalates and parabens, their Warm Cotton scent captures it perfectly! The brand works with partners that use green manufacturing practices and chooses responsibly sourced, sustainable ingredients that give back. 

Price: $44 for 1 oz/ $74 for 2.11 oz 
Longevity 4/5
Andrea’s favorite scents: Warm Cotton

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I tried 5 SENS In Too Deep and Twin Flame

I love how affordable and beautiful 5 SENS perfumes are! I tried Twin Flame and In Too Deep and honestly enjoyed both. They’re easy, wearable and feminine scents that have decent longevity. 5 SENS is cruelty free, vegan and very reasonably priced. In Too Deep is a soft, feminine jasmine vanilla that’s sweet and not overpowering. I’ve tried hundreds of clean perfume scents over the years and Twin Flame surprised me! The Cucumber leaves offers such a unique scent profile and somehow it works. It smells fresh yet seductive.

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