(June 21, 2021 Update: W3ll People rebrand and product launches Nudist Eyeshadow Palette and Volumizing Expressionist Mascara)
W3ll People sent me a wide variety of their products a few months ago and I feel like I have thoroughly used each of the products to be able to give a decent review. Besides being natural and organic, W3ll People is most notably affordable and accessible as they’re widely available at all Target stores and online. They have also nailed their branding, design and packaging so it feels like you’re using a high-end product instead of a crunchy granola-esque one. More on W3ll People as a brand:
- Contains premium natural ingredients tested for superior performance
- Innovative botanical complexes move and breathe – no creasing or fading
- Uber hydrating formulas rich in organic aloe and precious essential oils
- No fillers, propylene glycol, petrochemicals or petroleum by-products
- Handcrafted in small batches in the USA
- Tested in the W3LL PEOPLE studio by their Green Beauty Pros – cruelty free
- Free From: Parabens, Avobenzone, Oxybenzone, Gluten, GMOs, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, Petrolatum, PEG, Propylene Glycol, Butylene Glycol, Mineral Oil, Talc, Nanoparticles
W3ll People 2021 Rebrand
In 2020, E.L.F acquired W3ll People in a $27 million deal. What does that mean for W3ll People? The brand launched in 2008 by James Walker, Shirley Pinkson and Dr. Renee Snyder with the goal of making clean beauty accessible for all, and they believe that with E.L.F this can become even more of a reality. It’s June 2021 as I write this and W3ll People has already been through a rebrand, boasting a brand new minimalistic look. Instead of the shiny grey packaging you can expect a matte white look with a green accent.
W3ll People also launched brand new products like their Bio Brightener Priming Serum, Dew Your Makeup Mist and High Vibrations Cream Trio.
One of my favorite W3ll People products is the W3ll People SPF 30 Biotint Moisturizer. It provides me with excellent medium coverage (though it may only provide you with light coverage if you have a lot of skin concerns) and a dewy finish without looking greasy.
The lightest shade is still a little too dark for my pale not-yet-seen-the-summer-sun skin but I imagine the shade will work better come summer. It’s super clean so I feel confident wearing this everyday all day and not worrying that it will worsen my skin with continued use.
I add a little bit of Earthwise Beauty’s Farizad’s Veil SPF powder for extra sun protection and to mattify the product if I’ve got a lot of skincare underneath. As for lasting power, it wears beautifully all day and starts to come apart by late afternoon early evening.
- SPF 30 broad spectrum protection with pure zinc
- Advanced bio-peptide complex boosts collagen
- Premium natural pigments correct imperfections
- Organic coconut hydrates
- Broccoli seed oil smooths and brightens
- Organic pomegranate rejuvenates
- Algae extracts combat hyper-pigmentation
- Organic Ginseng anti-oxidizes and revitalizes
- EWG Verified for non-toxic health and safety
Zinc Oxide 20%
Water, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Silica, Castor (Ricinus Communis) Oil, Glycerin, Shea Butter Ethyl Esters, Disteardimonium Hectorite, Brassica Oleracea Italica (Broccoli) Seed Oil, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Isostearic Acid, Lecithin, Polyhydroxystearic Acid, Gluconolactone, Argania Spinosa Kernel Oil
Swatches from Left to Right: Bio Brightener Stick, Bio Bronzer Stick, Bio Bronzing Powder, Nudist Multi Use Powder Duo (highlighter + blush)
This was my first time trying a “green” liquid concealer and the W3ll People Bio Correct concealer works so well for my dry skin. Some might say it feels like it just sits there but I didn’t feel like this was heavy and I obviously want it to stay put.
The lightest shade looks completely natural with my skin tone, spreads and blends so easily and lasts pretty much the whole day (in an indoor setting- when I’m having an active outdoor day it fades). When I’m not wearing any face product, a tiny amount of the Bio Correct Concealer around my nose and undereyes already makes my face look well put together. W3ll People’s Bio Correct Concealer is a very moisturizing product that goes on smoothly and sets well- fantastic for something that doesn’t contain dimethicone.
Ingredients: Caster Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] *Certified Organic
I’m so glad that I got to try this mascara, because this is a category that is super tough for thin barely there lashes. Almost nothing works – especially not the rubber stubby kinds. But for some reason, this stubby rubber bristled mascara works really well with my lashes. If you have barely there, sparse or thin lashes the W3ll People Expressionist mascara works.
The formula is wet and goes on thick, dramatically amplifying volume and length after about 3 coats. I need all the coats. Its downfall is that it smudges so I need to be sure to check the damage in the middle of the day and wipe it off with a Q tip. Some might prefer a more dry formula, but my lashes need a super wet one and I’m willing to compromise in other performance areas for that.
Ingredients: Aqua (Water), Cera Alba (Beeswax)*, C10-18 Tryglycerides, Stearic Acid, Copernica Cerifera Cera / Copernicia Cerifera Cera (Canuba) Wax*, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glyceryl Caprylate, Glycerin, Potassium Sorbate, Sodium Hydroxide, Sodium Benzoate, Xanthum Gum, Cellulose, Tocopherol, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil [+/-Cl 77891 Titanium Dioxide, Cl 77491 and Cl 77499 Iron Oxides, Cl 77007 Ultramarines, Cl 74570 Carmine]
This is made with nourishing ingredients like Organic Rosemary and Eyebright and has a very wet formula so you need to be sure to let it dry for 10-20 seconds or it smudges. It’s got a short wand but it would be even better if the handle reached the applicator tip more so that you could apply with better precision. The applicator tip is on the bulkier end so it can be difficult getting a thin, precise line.
So I would not recommend W3ll People’s liquid eyeliner if you’re looking for a precision eyeliner. Some better natural liquid eyeliner options are the Zuzuluxe Liquid Eyeliner and the new Lovinah Liquid Eyeliner. I do have to say the W3ll People Liquid Eyeliner stays put all day, though it will fade to a lighter shade by end day.
Ingredients: Water, Iron Oxides (CI 77499), Brassica Campestris/Aleurites Fordi Oil Copolymer, glyceryl Oleate Citrate, Glycerin, Methyl Dihydroabietate, Sodium Cocoyl Glutamate, Cystine, Laurel Arginine, Bentonite Clay, Lactobacillue Ferment, Caprylyl Glycol, Caprylic/Capric Triglyceride, Xanthum Gum, Caprylhydroxamic, Acid, Aloe Barbadensis Leaf Juice*, Tocopherol (Natural Vitamin E), Rosmarinus Officials (Rosemary) Leaf Extract*, Euphrasia Officianalis Extract*, Leuconostoc Ferment Filtrate.
TOTALLY UNDERHYPED. W3ll People Nudist Lip Butter is a product I never hear about, and I feel like I should, because I was completely impressed. This product deserves way more hype, so naturally here I am to give it some. Neither a lipstick nor tinted lip balm, the W3ll People Nudist Lip Butter is somewhere in between while providing the glossy shine of a lip gloss.
I haven’t experienced a lip product that gives the effect that this one does, and I only wish there were more shades. True to its name, it’s very buttery and emollient and though the brand describes it as giving a subtle boost of color, I found that it gives quite a bit of pigment- at least much more than a regular tinted lip balm.
Ingredients: Castor Isostearate Succinate, Acacia Decurrens/Jojoba/Sunflower Seed Wax/ Polyglyceryl-Esters, Tribehenin, Oleic/linoleic/linolenic Polyglycerides, Euphorbia Cerifera (Candelilla) Wax*, Simmondsia Chinensis (Jojoba) Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Zinc oxide, Rubus Idaeus (Red Raspberry) Seed Oil*, Daucus Carota Sativa (Carrot) Seed Oil*, Mixed Tocopherols, Camellia Sinensis Leaf Extract*, Mentha Spicata*, Vanilla Planifolia Fruit (or) Vanilla Tahitensis Fruit*, (+/- Iron Oxide [CI 77489, CI 77491, CI 77492, CI 77499, CI 17200, CI 15850, CI 77742, CI 77019]).
I actually prefer the W3ll People Narcissist foundation stick to the Vapour Organic Beauty one. The formulation of this is just a little bit more to my liking and goes on smooth and doesn’t feel gritty, heavy or overly creamy. It gives a nice satin finish, but it’s downfall is that on some days it starts to separate and clump, settling into fine lines by the end day. Properly priming the face is important when using this, which is why I like liquid foundations over cream foundations.
Ingredients: Oleic Acid* , Ricinus Communis (Castor) Seed Oil*, Carthamus Tinctorius (Safflower) Seed Oil*, Copernicia Cerifera (Carnauba) Wax,* Beeswax*, Linoleic Acid*, Castor Isostearate Beeswax Succinate, Mica, Palmitic Acid*, Stearic Acid*, Water, Linolenic Acid*, Arginine/Lysine Polypeptide, Glycine Soja (Soybean) Oil, Tocopherol, Aloe Barbadensis Leaf*, Camellia Sinensis Leaf Extract*, Pearl Powder, Caprylic/Capric Triglyceride, Sorbic Acid, Alaria Esculenta Extract [+/- Titanium Dioxide (CI77891), Iron Oxides (CI 77492, 77491, 77499)]
First off I’m not a big cream bronzer fan even though I have dry skin. I feel like powders look more natural and are easier to blend. One swipe of this deep deep cocoa shade gives a ton of product and requires a lot of blending because it is SO dark. Once blended properly it does give a natural warmed bronze look.
Ingredients: Tri-Isostearyl Citrate, Caprylic/ Capric Triglyceride, C12-C15 Alkyl Benzoate, Beeswax (Cera Alba), Ethyl Macadamiate, Ricans Communis (Castor) Seed Oil, Silica Silylate, Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrogenated Jojoba Oil, Aloe (oil) Leaf Extract, Polyglyceryl-6 Distearate, Tocopherol, Olea Europaea (Olive) Fruit Oil, Camellia Senisis (Green Tea) Seed Oil*, Carthamus Tinctorius (Safflower) Oil. [+/-: Mica, Iron Oxides (CI 77491, 77492, 77499) Titanium Dioxide (CI 77891)]. *USDA Organic
Unlike the bronzer stick the W3ll People Bio Brightener Stick goes on subtly and has a drier finish. It gives a silver/white kind of highlight that I don’t feel looks too natural. I feel like this gives the same effect as the rms Living Luminizer (which I’m not a fan of but if you are this is an affordable alternative). Not a huge fan of this highlighter.
Ingredients:(Tri-Isostearyl Citrate, Caprylic/Capric Triglyceride, Cera Alba (Beeswax), Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrolyzed Jojoba Proteins, Silica Silylate, Ricinus Communis (Castor) Seed Oil, Tocopherol, Olea Europaea (Olive) Fruit Oil, Carthamus Tinctorius, Camellia Sinensis Seed (Green Tea) Oil*, Aloe Barbadensis (Oil) Leaf Extract, Synthetic Fluorphlogopite [+/-: Mica (CI 77019), Iron Oxides (CI 77491, 77492, 77499), Titanium Dioxide (CI 77891)] *USDA Organic
The W3ll People Nudist Multi Use Powder Duo is a highlighter + blush though you can use it as eyeshadows as well. The highlighter is beautiful and has peach-beige undertones to brighten up the entire face with just a hint of youthful color. The blush is a soft peach shade and adds a natural looking flush to cheeks. Please note it’s a very soft powder, isn’t super pigmented and will start to fade after a few hours.
The W3ll People Bio Extreme Lip Gloss formula impressively contains a bio active lip plumping system and based on peptide technology and volumizing lip crystals and while I don’t eperience major lip plumping action (maybe a tiny bit?) this lip gloss does give major shine. I do find application a bit akward because the tip is flexible, but other than that I love the cinnamon spicy scent and boost of hydration.
- Rejuvenates with state-of-the-art peptide complex
- Volumizes with liquid crystals
- Soothes with organic aloe
- Hydrates with shea butter
Ingredients:RICINUS COMMUNIS*, CASTOR ISOSTEARATE SUCCINATE, Simmondsia Chinensis*, BUTYROSPERMUM PARKII*, Euphorbia Cerifera* , ALOE BARBADENSIS* ROMAN ANTHEMIS NOBILIS*, CITRUS GRANDIS*, Cinnamon Flavor*, Mentha Spicata*, Hypericum Perforatum *(May Contain: Titanium Dioxide CI 77891, Mica CI 77019, IRON OXIDE CI 77489, CI 77491, CI 77492, CI 77499)
The W3ll People Bio Bronzing Powder is a much lighter shade than the Bronzing Stick and a bit warmer. The soft powder applies and blends well no complaints there- I am just not a fan of loose powders due to the mess and prefer cooler shades to warmer shades.
Ingredients: Mica, Silica, Iron Oxides (CI77491), Iron Oxides (CI77492), Iron Oxides (CI77499), Camellia Sinensis Leaf Extract, Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic
I love the natural bronze look of the W3ll People Bio baked bronzer – it’s a totally matte powder with no visible shimmer, yet there is an ever so subtle luminosity to it. It’s a dupe for Benefit Cosmetic’s Hoola which I used to use religiously in high school. It applies magnetically and spreads very evenly, and the shade is a beautiful neutral shade – neither too dark nor too warm.
Ingredients: Mica, Zea Mays Starch / Zea Mays (Corn) Starch*, Octyldodecanol, Pentylene Glycol, Hectorite, Squalane, Lauroyl Lysine, Plyglyceryl- 3 Diisostearate, Potassium Sorbate, Honokiol, Lactic Acid, Aqua/ Water MAY CONTAIN +/-: CI 77891 / Titanium Dioxide, CI 77491 / Iron Oxides, CI 77492 / Iron Oxides, CI 77499 / Iron Oxides
NEW W3ll People Products
At a very affordable price point of $24.99, the Nudist Eyeshadow Palettes contain five shades, from luminous shimmers to deep mattes. Nudist 1 contains neutral shades with creams and browns while Nudist 2 contains taupe, greys and pinks.
I find myself using the Nudist 1 much more than Nudist 2, because I love wearing brown shades for everyday wear. I thought there would be a lot of kickback from other reviews I saw, but I was pleased to find that there wasn’t that much kickback – at least not like you would find in cheap mineral makeup. The powder is not at velvety or magnetic as high-end natural eyeshadows, but the quality is still high and the lasting power strong. I don’t find the lighter shades to be as pigmented as the deeper shades so I have to add on more product with the cream shades. A couple of the browns in the palette are on the warm side, and though I tend to shy away from warm shades, I still enjoy using these.
Ingredients: (Carnauba) Wax, Zinc Stearate, Oryza Sativa (Rice Starch)*, Maltodextrin, Euphrasia Officinalis Extract, Sodium Dehydroacetate, Tocopherol, Simmondsia Chinensis (Jojoba Seed) Oil*, Vitis Vinifera (Grapeseed) Oil* , Rosmarinus Officinalis (Rosemary) Leaf Extract*, Hydrogenated Lecithin. [± Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet CI 77742, Carmine, Ultramarine Blue CI 77007, Titanium Dioxide CI 77891, Silica, Calcium Sodium Borosilicate, Tin Oxide] *organic
Compared to the Expressionist Pro mascara’s highly wet formula, the Expressionist Volumizing Mascara has a drier one to help create dramatic volume. I’m definitely impressed by the volume and length even one coat of the mascara provides. With two or three coats I get straight up spidey lashes – very va va voom – but too much can make it look clumpy.
One thing to note is do not go into the shower wearing this because it will sting and burn your eyes. It’s not resistant to water and comes off very easily. It also tends to smudge on the lower lashes, in my opinion, more easily than the Expressionist Pro, which is odd because the formula is drier.
Ingredients: Aqua (water), castor isostearate beeswax succinate, C10-18 triglycerides, copernicia cerifera cera (carnuba) wax*, cera alba (beeswax)*, stearic acid, propanediol, glyceryl stearate, glycerin, glyceryl caprylate, glyceryl undecylenate, sodium hydroxide, potassium sorbate, xanthan gum, cellulose, tocopherol, Helianthus Annuus (sunflower) seed oil, +/- CI 77891 (titanium dioxide), iron oxides (CI 77491, CI 77499)
W3ll People NUDIST EYESHADOW PALETTE CLOSEUPS