W3ll People Natural Makeup Review (2019 Update with New Products)

well people natural makeup review

(Updated 11/23/2019 with W3ll People new product launches: Nudist Eyeshadow Palette and Volumizing Expressionist Mascara)


Hi fam I think this is my first makeup review in a very long time so bear with me. You know I’m a skin first gal even though I do wear makeup most days. W3ll People sent me a wide variety of their products a few months ago and I feel like I have thoroughly used each of the products to be able to give a decent review. Besides being natural and organic, this line is most notably very affordable and accessible as it’s sold at Target. They have also nailed it on branding, design and packaging so it feels like you’re using a luxury product that cost way more than it actually did. More on the brand:

  • Contains premium natural ingredients tested for superior performance
  • Innovative botanical complexes move and breathe – no creasing or fading
  • Uber hydrating formulas rich in organic aloe and precious essential oils
  • No fillers, propylene glycol, petrochemicals or petroleum by-products
  • Handcrafted in small batches in the USA
  • Tested in the W3LL PEOPLE studio by their Green Beauty Pros – cruelty free
  • Free From: Parabens, Avobenzone, Oxybenzone, Gluten, GMOs, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, Petrolatum, PEG, Propylene Glycol, Butylene Glycol, Mineral Oil, Talc, Nanoparticles

SPF 30 BioTint Multi-Action Moisturizer

One of my favorite products out of those I tried, this tinted SPF moisturizer provides me with excellent medium coverage (though it may only provide you with light coverage if you have a lot of skin concerns) and a dewy finish without looking greasy (I used to get a “Did you run to work” comment from a coworker whenever I wore too much skincare + super dewy BB cream). The lightest shade is still a little too dark for my pale not-yet-seen-the-summer-sun skin but I imagine the shade will work better come summer. It’s super clean so I feel confident wearing this everyday all day and not worrying that it will worsen my skin with continued use. I add a little bit of Earthwise Beauty’s Farizad’s Veil SPF powder for extra sun protection and to mattify the product if I’ve got a lot of skincare underneath. As for lasting power, it wears beautifully all day and starts to come apart by late afternoon early evening.

  • SPF 30 broad spectrum protection with pure zinc
  • Advanced bio-peptide complex boosts collagen
  • Premium natural pigments correct imperfections
  • Organic coconut hydrates
  • Broccoli seed oil smooths and brightens
  • Organic pomegranate rejuvenates
  • Algae extracts combat hyper-pigmentation
  • Organic Ginseng anti-oxidizes and revitalizes
  • EWG Verified for non-toxic health and safety

Active Ingredients:
Zinc Oxide 20%

Other Ingredients:
Water, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Silica, Castor (Ricinus Communis) Oil, Glycerin, Shea Butter Ethyl Esters, Disteardimonium Hectorite, Brassica Oleracea Italica (Broccoli) Seed Oil, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Isostearic Acid, Lecithin, Polyhydroxystearic Acid, Gluconolactone, Argania Spinosa Kernel Oil

Swatches from Left to Right: Bio Brightener Stick, Bio Bronzer Stick, Bio Bronzing Powder, Nudist Multi Use Powder Duo (highlighter + blush)

Bio Correct Concealer

This was my first time trying a green liquid concealer and it works so well for my dry skin. The lightest shade looks completely natural with my skin tone, spreads and blends so easily and lasts pretty much the whole day (in an indoor setting- when I’m having an active outdoor day it fades). When I’m not wearing any face product, a ti amount of this around my nose and undereyes already makes my face look well put together. It’s a very moisturizing product that goes on smoothly and sets well- fantastic for something that doesn’t contain dimethicone.

Ingredients: Caster Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] *Certified Organic

Expressionist Mascara

I’m so glad that I got to try this mascara, because this is a category that is super tough for thin barely there lashes. Almost nothing works – especially not the rubber stubby kinds. But for some reason, this stubby rubber bristled mascara works really well with my lashes. The formula is wet and goes on thickly, dramatically amplifying volume and length after about 3 coats. I need all the coats. Its downfall is that it smudges so I need to be sure to check the damage in the middle of the day and wipe it off with a Q tip. I thought I preferred dry formulas but for some reason this super wet one works very well for me.

Ingredients: Aqua (Water), Cera Alba (Beeswax)*, C10-18 Tryglycerides, Stearic Acid, Copernica Cerifera Cera / Copernicia Cerifera Cera (Canuba) Wax*, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glyceryl Caprylate, Glycerin, Potassium Sorbate, Sodium Hydroxide, Sodium Benzoate, Xanthum Gum, Cellulose, Tocopherol, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil [+/-Cl 77891 Titanium Dioxide, Cl 77491 and Cl 77499 Iron Oxides, Cl 77007 Ultramarines, Cl 74570 Carmine]

Liquid Eyeliner

This is made with nourishing ingredients like Organic Rosemary and Eyebright and has a very wet formula so you need to be sure to let it dry for 10-20 seconds or it smudges. It’s got a short wand but it would be even better if the handle reached the applicator tip more so that you could apply with better precision. The applicator tip is on the bulkier end so it can be difficult getting a thin, precise line. The product stays put all day though it will fade to a lighter shade by end day.

Ingredients: Water, Iron Oxides (CI 77499), Brassica Campestris/Aleurites Fordi Oil Copolymer, glyceryl Oleate Citrate, Glycerin, Methyl Dihydroabietate, Sodium Cocoyl Glutamate, Cystine, Laurel Arginine, Bentonite Clay, Lactobacillue Ferment, Caprylyl Glycol, Caprylic/Capric Triglyceride, Xanthum Gum, Caprylhydroxamic, Acid, Aloe Barbadensis Leaf Juice*, Tocopherol (Natural Vitamin E), Rosmarinus Officials (Rosemary) Leaf Extract*, Euphrasia Officianalis Extract*, Leuconostoc Ferment Filtrate.

Nudist Lip Butter

This is a product I never hear about and I feel like I should be because I was completely impressed. This product deserves way more hype, so here I am to give it some. Neither a lipstick nor tinted lip balm, it’s somewhere in between while providing the glossy shine of a lip gloss. A similar product I have tried that is also a lipstick-balm hybrid is the Luk Beautifood products, but those are a little drier and don’t provide the same shine effect. I haven’t experienced a lip product that gives the effect that this one does, and I only wish there were more shades. True to its name, it’s very buttery and emollient and though the brand describes it as giving a subtle boost of color, I found that it gives quite a bit of pigment- at least much more than a regular tinted lip balm.

Ingredients: Castor Isostearate Succinate, Acacia Decurrens/Jojoba/Sunflower Seed Wax/ Polyglyceryl-Esters, Tribehenin, Oleic/linoleic/linolenic Polyglycerides, Euphorbia Cerifera (Candelilla) Wax*, Simmondsia Chinensis (Jojoba) Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Zinc oxide, Rubus Idaeus (Red Raspberry) Seed Oil*, Daucus Carota Sativa (Carrot) Seed Oil*, Mixed Tocopherols, Camellia Sinensis Leaf Extract*, Mentha Spicata*, Vanilla Planifolia Fruit (or) Vanilla Tahitensis Fruit*, (+/- Iron Oxide [CI 77489, CI 77491, CI 77492, CI 77499, CI 17200, CI 15850, CI 77742, CI 77019]).

Narcissist Foundation Stick

I actually prefer this foundation stick to the Vapour Organic Beauty one. The formulation of this is more sophisticated and goes on smooth and doesn’t feel gritty, heavy or overly creamy. It gives a nice satin finish, but it’s downfall is that on some days it starts to separate and clump, settling into fine lines by the end day. Properly priming the face is important when using this, which is why I like liquid foundations over cream foundations.

Ingredients: Oleic Acid* , Ricinus Communis (Castor) Seed Oil*, Carthamus Tinctorius (Safflower) Seed Oil*, Copernicia Cerifera (Carnauba) Wax,* Beeswax*, Linoleic Acid*, Castor Isostearate Beeswax Succinate, Mica, Palmitic Acid*, Stearic Acid*, Water, Linolenic Acid*, Arginine/Lysine Polypeptide, Glycine Soja (Soybean) Oil, Tocopherol, Aloe Barbadensis Leaf*, Camellia Sinensis Leaf Extract*, Pearl Powder, Caprylic/Capric Triglyceride, Sorbic Acid, Alaria Esculenta Extract [+/- Titanium Dioxide (CI77891), Iron Oxides (CI 77492, 77491, 77499)]

Bio Bronzer Stick

First off I’m not a big cream bronzer fan even though I have dry skin. I feel like powders look more natural and are easier to blend. One swipe of this deep deep cocoa shade gives a ton of product and requires a lot of blending because it is SO dark. Once blended properly it does give a natural warmed bronze look.

Ingredients: Tri-Isostearyl Citrate, Caprylic/ Capric Triglyceride, C12-C15 Alkyl Benzoate, Beeswax (Cera Alba), Ethyl Macadamiate, Ricans Communis (Castor) Seed Oil, Silica Silylate, Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrogenated Jojoba Oil, Aloe (oil) Leaf Extract, Polyglyceryl-6 Distearate, Tocopherol, Olea Europaea (Olive) Fruit Oil, Camellia Senisis (Green Tea) Seed Oil*, Carthamus Tinctorius (Safflower) Oil. [+/-: Mica, Iron Oxides (CI 77491, 77492, 77499) Titanium Dioxide (CI 77891)]. *USDA Organic

Bio Brightener Stick

Unlike the bronzer stick this product goes on subtly and has a drier finish. It gives a silver/white kind of highlight that I don’t feel looks too natural. I feel like this gives the same effect as the rms Living Luminizer (which I’m not a fan of but if you are this is an affordable alternative). Not a huge fan of this highlighter.

Ingredients:(Tri-Isostearyl Citrate, Caprylic/Capric Triglyceride, Cera Alba (Beeswax), Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrolyzed Jojoba Proteins, Silica Silylate, Ricinus Communis (Castor) Seed Oil, Tocopherol, Olea Europaea (Olive) Fruit Oil, Carthamus Tinctorius, Camellia Sinensis Seed (Green Tea) Oil*, Aloe Barbadensis (Oil) Leaf Extract, Synthetic Fluorphlogopite [+/-: Mica (CI 77019), Iron Oxides (CI 77491, 77492, 77499),  Titanium Dioxide (CI 77891)] *USDA Organic 

Nudist Multi Use Powder Duo 

This powder duo is a highlighter + blush though you can use it as eyeshadows as well. The highlighter is beautiful and has peach-beige undertones to brighten up the entire face with just a hint of youthful color. The blush is a soft peach shade and adds a natural looking flush to cheeks. Please note it’s a very soft powder, isn’t super pigmented and will start to fade after a few hours.

Bio Extreme Lip Gloss

The formula impressively contains a bio active lip plumping system and based on peptide technology and volumizing lip crystals and while I don’t eperience major lip plumping action (maybe a tiny bit?) this lip gloss does give major shine. I do find application a bit akward because the tip is flexible, but other than that I love the cinnamon spicy scent and boost of hydration.

-Rejuvenates with state-of-the-art peptide complex
-Volumizes with liquid crystals
-Soothes with organic aloe
-Hydrates with shea butter

Ingredients:RICINUS COMMUNIS*, CASTOR ISOSTEARATE SUCCINATE, Simmondsia Chinensis*, BUTYROSPERMUM PARKII*, Euphorbia Cerifera* , ALOE BARBADENSIS* ROMAN ANTHEMIS NOBILIS*, CITRUS GRANDIS*, Cinnamon Flavor*, Mentha Spicata*, Hypericum Perforatum *(May Contain: Titanium Dioxide CI 77891, Mica CI 77019, IRON OXIDE CI 77489, CI 77491, CI 77492, CI 77499)

Bio Bronzing Powder

This is a much lighter shade than the Bronzing Stick and a bit warmer. The soft powder applies and blends well no complaints there- I am just not a fan of loose powders due to the mess and prefer cooler shades to warmer shades.

Ingredients: Mica, Silica, Iron Oxides (CI77491), Iron Oxides (CI77492), Iron Oxides (CI77499), Camellia Sinensis Leaf Extract, Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic


w3ll people bio baked bronzer makeup

I love the natural bronze look of this baked bronzer – it’s a totally matte powder with no visible shimmer, yet there is an ever so subtle luminosity to it. It’s a dupe for Benefit Cosmetic’s Hoola which I used to use religiously in high school. It applies magnetically and spreads very evenly, and the shade is a beautiful neutral shade – neither too dark nor too warm.

Ingredients: Mica, Zea Mays Starch / Zea Mays (Corn) Starch*, Octyldodecanol, Pentylene Glycol, Hectorite, Squalane, Lauroyl Lysine, Plyglyceryl- 3 Diisostearate, Potassium Sorbate, Honokiol, Lactic Acid, Aqua/ Water MAY CONTAIN +/-: CI 77891 / Titanium Dioxide, CI 77491 / Iron Oxides, CI 77492 / Iron Oxides, CI 77499 / Iron Oxides



At a very affordable price point of $24.99, the Nudist Eyeshadow Palettes contain five shades, from luminous shimmers to deep mattes. Nudist 1 contains neutral shades with creams and browns while Nudist 2 contains taupe, greys and pinks.

w3ll people nudist eyeshadow palette swatches
Top: Nudist 1 Bottom: Nudist 2

I find myself using the Nudist 1 much more than Nudist 2, because I love wearing brown shades for everyday wear. I thought there would be a lot of kickback from other reviews I saw, but I was pleased to find that there wasn’t that much kickback – at least not like you would find in cheap mineral makeup. The powder is not at velvety or magnetic as high-end natural eyeshadows, but the quality is still high and the lasting power strong. I don’t find the lighter shades to be as pigmented as the deeper shades so I have to add on more product with the cream shades. A couple of the browns in the palette are on the warm side, and though I tend to shy away from warm shades, I still enjoy using these.

Ingredients: (Carnauba) Wax, Zinc Stearate, Oryza Sativa (Rice Starch)*, Maltodextrin, Euphrasia Officinalis Extract, Sodium Dehydroacetate, Tocopherol, Simmondsia Chinensis (Jojoba Seed) Oil*, Vitis Vinifera (Grapeseed) Oil* , Rosmarinus Officinalis (Rosemary) Leaf Extract*, Hydrogenated Lecithin. [± Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet CI 77742, Carmine, Ultramarine Blue CI 77007, Titanium Dioxide CI 77891, Silica, Calcium Sodium Borosilicate, Tin Oxide] *organic

w3ll people natural mascara


Compared to the Expressionist Pro mascara’s highly wet formula, the Expressionist Volumizing Mascara has a drier one to help create dramatic volume. I’m definitely impressed by the volume and length even one coat of the mascara provides. With two or three coats I get straight up spidey lashes – very va va voom – but too much can make it look clumpy.

Its downsides:

One thing to note is do not go into the shower wearing this because it will sting and burn your eyes. It’s not resistant to water and comes off very easily. It also tends to smudge on the lower lashes, in my opinion, more easily than the Expressionist Pro, which is odd because the formula is drier.

Ingredients: Aqua (water), castor isostearate beeswax succinate, C10-18 triglycerides, copernicia cerifera cera (carnuba) wax*, cera alba (beeswax)*, stearic acid, propanediol, glyceryl stearate, glycerin, glyceryl caprylate, glyceryl undecylenate, sodium hydroxide, potassium sorbate, xanthan gum, cellulose, tocopherol, Helianthus Annuus (sunflower) seed oil, +/- CI 77891 (titanium dioxide), iron oxides (CI 77491, CI 77499)


w3ll people nudist eyeshadow palette
w3ll people nudist eyeshadow palette
w3ll people nudist eyeshadow palette
w3ll people nudist eyeshadow palette
well people natural makeup review

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